Being found high in the “natural” web results in a local search for the services and products that you offer lends credibility to your business. Click through and conversion rates tend to be much higher for this type of search traffic. Our locally targeted search engine optimization is designed to reach customers searching for your services and products in your service area.
In today’s digital age, getting discovered by new customers is becoming increasingly more difficult. With hundreds of thousands of links populating Google offering goods and services similar to yours, how can you stand apart from the crowd.
NetLocal has the answer for you: local SEO services. Local SEO refers to the practice of optimizing your website’s content for the specific geographic location you are operating in.
Using these best practices, you can increase your search rankings and attract more traffic from the locals who are searching for businesses like yours. And as we know, more traffic equals more conversions.
All of our local SEO services are performed with a laser focus of generating leads for you, near you. Let’s discuss how local SEO works.
Local SEO services help you meet two main goals: appearing in Google’s local listings, and appearing in natural search results for keywords relevant to your business with commercial intent.
SEO professionals accomplish these goals through a number of strategies, from claiming your business on your Google My Business (GMB) listing and including certain keywords in your website and business title, to crafting content for your site with a number of location-specific keywords, allowing your rankings to rise naturally.
So when a person looks for a “coffee shop near me,” and your local SEO strategy includes a number of references to Pottstown as well as a fully-formed and organic web presence, you’re more likely to appear in the first few search results than similar businesses without the same tools.
These techniques -- and hiring a local SEO specialist to implement them -- can make a major difference in your SEO strategy.