How Does Local Search Work

The Basics of Local Search

When most customers are trying to find a business near them, they perform a local search. They may type in “bookstore near me” or “coffee shop Pottstown” to find a relevant location that meets their needs. With a local search marketing strategy, your business can reach the top of these search results and allow more customers to find and choose you.

Local search companies employ a wide range of SEO techniques to boost your website’s visibility and place your company’s information in the right search queries. To accomplish this, your local search specialist will implement content to tell search engines what they need to know about you and your services.

For example, your local search specialist may:

• Include accurate contact information across platforms and website, including your company’s NAPU (name, address, phone number, and URL)
• Imbue your web content with keywords related to your business and the geographic location you serve
• Develop a quality site structure with a strong user experience to encourage customers to stay on your website
• Build your web presence by creating social profiles, encouraging other credible websites to link to your site content, and setting up accounts for your across local business listings like Yelp and Google My Business
• Create a comprehensive content strategy to engage your audience, build your industry credibility, and introduce potential customers to your brand

Local search marketing can be complex, but these techniques are vital to help you stand out from the crowd. Investing in a local search company can provide you with the professional edge you need to boost your conversion rate.

Tips for Beginning Your Local Search Strategy

If you’re looking to start applying local search techniques for your business, follow these tips.

If you’re looking to start applying local search techniques for your business, follow these tips.

• Set up social media profiles with updated contact information so potential customers can find and follow you.
• Encourage your customers to leave reviews for your services on websites such as Yelp, Google, and Facebook.
• Ensure your contact information is clear and consistent across all sites.
• Hire a local search company to help create your strategy. Trusting a local search specialist to improve your website allows you to sit back and let the conversions roll in.