SEO Philadelphia, PA – Internet Marketing Service

NetLocal Digital Marketing Agency Philadelphia

NetLocal SEO is an digital marketing agency in Philadelphia, Pennsylvania for local businesses and professionals focused on acquiring new customers at the most efficient and effective cost for your business.

Best Philly local SEO Company for small business Owners

Optimizing for local search involves some key strategies and tactics not utilized in general, non-local search engine optimization. If you are a local business you will need this specialized approach to compete for potential customers online. Netlocal is a digital marketing agency for local businesses. When google determines that the intent of a search is to find a local provider they display a the Google My Business (GMB map listing. Usually this consists of the top three ranked on google maps, also known as the “3 pack”.  More than 50% of all clicks for a given search go to one of the businesses in the three pack. This can increase traffic to your website and boost lead generation. At NetLocal our goal isn’t to create impressive google analytics and website traffic reports. We measure our success by the growth of your business.

Organic Search Ranking

By using our SEO methodology we rank our clients at the top for keyword phrase searches that have commercial intent and result in the acquisition of new customers. netlocal comprehensive Search Engine Optimization for Local Business to rank your website and business listing for searches by customers looking for your services.

Unlike paid PPC advertising organic search ranking conveys and certain amount of legitimacy about your brand to potential customers. In turn the conversion rate for high ranking websites is much better than adwords paid advertising. SEO requires upfront investment but once your website is ranking well the overall long term cost per conversion is much lower. PPC can bring some immediate results but you can wind up in a market where the cost per click no longer makes sense and find that your number of conversions has gone down while the cost per conversion has gone up. Also, Once you have the rankings a competitor can’t simply come along and out bid you. They will have to do all the work to catch up with you just to compete.


How we do local seo

Being found high in the “natural” web results in a local search for the services and products that you offer lends credibility to your business. Click through and conversion rates tend to be much higher for this type of search traffic. Our locally targeted search engine optimization is designed to reach customers searching for your services and products in your service area. While many factors go into ranking on google as a local business your website’s ability to compete on google maps and search results depends on four main factors.

By building relevant, targeted and optimized content on your website, emphasizing the proximity of the searcher to your address and or service area, building the authority of you website and the amount of trust google has placed on your brand we can help your achieve dominance on google search results. The marketers at NetLocal are specialists at all four.


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Relevant, targeted and optimized Philly SEO Websites

Relevance refers mostly to the content on your website. What is your website about and what do you offer? Does your website design communicate your brand and speak to the customer? The way the information is organized on your website is very important. Googles bots crawl it to index looking for. NetLocal is a full service web design agency.

Your website is the platform for content marketing as part of your digital marketing strategy. NetLocal can provide all web page and blog creation and updates to maximize your online presence.

Along with website design and development Netlocal’s SEO campaigns include:

  • Keyword research and semantic analysis to identify the search terms used by customers who are searching for your service and create content that highly optimized yet natural sounding. Keyword research also informs the 
  • Our writers create content while using SEO writing tools to assure that we are creating exactly what is needed in each situation to compete with the highest ranking websites. In fact, I am using such a tool right now to write this!
  • Internal linking structure is used to create organized themes for for the bots to crawl and the algorithm to process. Not only does google want to see well organized content on pages but also looks for themed internal linking.
  • NetLocal applies local business Schema code to pages to help google understand your business directly. Schema code includes thing like Name, Address and Phone (NAP) along with other details that all match up to your GMB listing re-enforcing your location and services.


SEO services to Emphasize Proximity

Because google factors in location to search results our work also involves emphasizing proximity indicators… your business address or service area’s proximity to the searcher or stated intent of the searcher. This is achieved using on and off site methods. Content building on site and off along with linking, citation building, point of interest pages and on site schema among other things.

The process of building online trust with google is not quite the same as building authority. Authority is mostly acquired through quality inbound links to your website. Trust has more to do with where google finds mention of your brand online such as on social media.

This is also referred to as Entity Building. Entities are “things”. Google looks for indicators that confirm your brand and a real thing. Google doesn’t assume that just because you have purchased a domain name, created a website and activated a Google My Business listing that you are a real business. 

Depending on several factors your business may need to help with establishing entity trust with google.


Learn more about our SEO strategies for Local SEO.

Building Trust with Google at our SEO Agency

Trust and authority are very important for ranking for google maps. Off site signaling that mentions your business name, address and phone (NAP) whether with a link to your website or not plays as much a part of your ranking for website and google maps listing as optimization of your website it’s self. Our systems allow us to take the steps necessary to build trust for your brand on line effectively through something called entity building.

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Increase your website's Authority

Link building to your website helps build authority with google. In turn, this will help you rank higher for all relevant keyword searches. Not any inbound link will help your website’s authority. Many factors go into to finding and selecting the right links that will help you gain authority such as relevance, authority and site traffic of the linking website. Our SEO strategists have a well developed process to identify and acquire the right links for your website.

At NetLocal we use only “White Hat” methods for link building. Our SEO strategists vet all prospects for linking to assure that your website doesn’t wind up with useless or even harmful links.

We make sure that your inbound links are correctly distributed to pages on your website and the best anchor text is used. Links to specific service pages and your GMB landing page using keywords can help you rank better for specific keywords. Links to your home page using your brand can help with the over all authority of the website and brand trust.

Main Office Location

NetLocal                                                      226 Rittenhouse Square            Philadelphia, PA                                               19103