SEO Content Writing | NetLocal SEO
Netlocal has been partnering with local small businesses to help them get found on the web by people searching for their services for over ten years.
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Search engines judge websites’ structure, user experience, and the quality of their content to rank them for their searchers. Thus, ranking well is vital to a business’s success and growth because the web is the primary tool people use to find goods and services. In particular, the vast majority of web users go to Google.
To secure a spot at the top of Google’s rankings, your website needs to be populated with compelling content that speaks to searchers’ questions while also engaging the algorithms Google uses to filter and rank sites.
Sites require a steady stream of new and unique content to climb the rankings and then hold their positions at the top. That’s why your content must be written and formatted for search engine optimization.
Providing engaging content that includes quality links, proper keyword deployment, and flawless formatting is challenging but necessary. Quality SEO content tells search engines that your business provides worthwhile information to their users.
What is SEO Content Writing?
SEO content writing involves great content about topics relevant to your prospective clients, specific formatting and stylistic choices that adhere to search engines’ algorithmic demands, and on-page optimization. Your content must be published in a way that captures readers’ attention while also signaling to search engines that you offer relevant and valuable information.
Effective SEO content writing features the natural use of trending keywords and provides answers to searchers’ queries in a clear and comprehensive manner. It also features meta-descriptions, which are snippets describing pages on your site. A meta-description signals to the searcher that your site holds the answer to their question.
SEO content also incorporates logical internal linking, outbound links to authoritative and reputable resources that bolster your credibility, and a natural, user-friendly format that makes the content digestible for readers and search engines’ crawlers.
Your site needs high-quality SEO content, and that starts with on-page optimization, excellent web design, and stable coding to support and position that content. Once you’ve covered those bases, you’re ready to start creating top-notch SEO content.
Content optimization entails formatting and structuring your blog posts, landing pages, and other pieces of content in order to signal to Google and Google users that they contain valuable information.
Optimized content always mentions your main keyword within its first 100 words. Secondary keywords, or long-tail keywords, are then used naturally throughout the piece to enhance on-page SEO. Overusing keywords, known as “keyword stuffing,” can turn away your readers by making your content clunky and poorly-worded. Search engines deprioritize keyword-stuffed content because it’s typically not helpful for readers.
Optimization also involves breaking up text into sections with distinct HTML-formatted headings. These headings and subheadings let Google know that your page features relevant content while also prompting the reader to keep scrolling once they arrive on your page.
Your H1 and H2 tags should feature keywords and dynamic language because that conveys the message that your content is informative and useful.
Finally, you should employ outbound links to high-quality websites that are relevant to your content. Linking to reputable news sources, professional associations, government websites, academic publications, and non-profit sites indicates that your content is trustworthy. Moreover, quality linking tells search engines that your content is reliable.
SEO Content Strategy
SEO is a multifaceted discipline with multiple schools of thought regarding which strategies work best. Strategies’ suitability to your business will depend on your industry, market, and goals. It’s critical that you establish your SEO objectives and use them as your guiding principles.
Since the evaluation criteria used by search engines have grown more stringent, many SEO writers have advocated writing for the user, rather than the search engine. Instead of trying to exploit Google’s algorithm, the best SEO content is written to harness the reader’s attention.
In short, writers should focus on the readability of their content rather than its keyword density or length.
Writing content according to users’ search intent and keywords’ search volume rather than trending search queries are two more burgeoning SEO strategies. While those types of content creation require deeper research and more creativity, they can boost your conversion rate.
By reviewing the top results for your targeted keywords, you can compose content that answers specific questions commonly asked by users. This requires deep insight into both the questions being asked online and user behavior.
Some SEO content writers focus on building backlinks, which are links from external websites to your pages. This link building is challenging but rewarding because links to your content show search engines that you are an authoritative distributor of information in your industry.
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Best Practices for SEO Content Writing
SEO Content Writing Rules
How to Use SEO in Content Writing
Regular content writing is straightforward and educates the reader on a topic that’s relevant to the services and/or products you offer. It’s often promotional, but it seeks to inform rather than educate.
SEO content also seeks to inform the reader and capture their attention, but it provides answers to specific questions. When choosing topics for SEO content, you should identify the keywords you want to come up for on search engines’ results pages. Then research what types of information users are seeking when they type in those keywords.
Your potential customers may want how-to articles, explanations for why a service is important, or guides to selecting the best products. Once you identify what content ranks well for your desired keywords, you can write your SEO content in a similar fashion.
SEO content must be well-written, properly formatted, and linked to other pages, and it must have a meta-description and use keywords that search engines value.
What's Included in Our Local Listing Optimization Services
The services NetLocal’s local SEO packages can vary based on your goals and the number of locations you’d like to optimize. But in general, local listing optimization includes services such as:
Schedule a meeting with the owner for an analysis of the search volume for your business and what it will realistically take to displace your competition in google organic search.
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What is an SEO Content Writer?
An SEO content writer is an experienced professional with the insight to identify topics that rank well with search engines, the technical know-how to properly format content to engage search engines’ algorithms, and the writing ability to compose enticing content.
An effective SEO writer balances the need to engage the prospective client reading the content and take into account search engines’ ranking factors. A regular SEO specialist may lack the writing ability to create engaging copy, and your typical copywriter may lack the ability to identify and use SEO-friendly keywords.
How to Learn SEO Content Writing
SEO writing is a valuable skill to learn because effective writing drives user engagement. Content that sparks further questions in the reader about the topic you’re writing about will keep them on your site. In the end, engaging content drives user retention and visit length, which improves your SEO metrics and search engine ranking.
SEO Content Writing Course Free
SEO Content Writing Books
- The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells details strategies for generating ideas for posts that will drive organic traffic
- How to Write Great Website Content in 2021: Use the Power of LSI and Themes to Boost Website Traffic with Visitor-Grabbing, Google-Loving Web Content can teach you how to prioritize the quality of your content while adhering to Google’s evaluation criteria
- Letting Go of the Words: Writing Web Content that Works takes a more nuts-and-bolts approach concerning content generation, format, and structure
SEO Content Writing Certification
- The American Marketing Association was one of the first organizations to offer certification in SEO (their program was established in conjunction with the Digital Marketing Institute)
- The SEO Content Writing Institute offers a certificate with a deeper focus regarding the best practices for SEO content writing
SEO Writing Sites
Many sites feature how-to guides and blogs detailing the skills needed for writing effective SEO content while highlighting nuances that are sometimes overlooked. For example, the Semrush blog features many in-depth articles tackling ways to optimize content for SEO.
The blog at Ahrefs focuses on topics concerning content marketing and optimizing content. They have many articles about strategies for generating ideas and emerging trends that can give you an edge over your competition.
Free SEO Content Writing Software
Error-free and grammatically correct writing are essential elements of your content’s SEO performance. Hemingway and Grammarly are free tools that assess the readability of your writing and offer revision suggestions.
Wordcounter can help you craft your writing within strict parameters. You can set standards for keyword density, sentence length, and word count if you want your content to hit particular benchmarks.
SEO Writing Assistant Google Docs
Some sites offer plugins that you can activate within Google docs to evaluate your writing. These tools act as proofreaders and editors, offering feedback to enhance your copy’s SEO metrics.
Semrush’s plugin assesses the readability of your writing, rephrases troublesome passages, checks for unintentional plagiarism, and offers keyword recommendations.
SEO Content Writing Assistant is another plugin that provides feedback on your content’s adherence to SEO standards. It provides a score and suggestions as you write to help you engineer content with an algorithm-friendly structure.
SEO Content Writing Samples
Studying proven SEO content can help improve your writing. The best place to find such content is within the top results of a Google search. Identify terms relevant to your writing, then read what made it to the top of search engines’ results pages when you search those terms.
Examine the text and the way it’s formatted. Enter the content into a writing tool like Grammarly or Hemingway to assess its performance, and take into account the feedback offered by the program. Then use those insights in your own writing.
SEO Content Writing for Local Business
Search engines’ are currently focused on centering the results they provide around their users’ locations. A high ranking is critical for local businesses since they compete over sharply defined target audiences. Fortunately, quality content is an excellent area for you to differentiate yourself within your local market.
Tailoring your SEO content to the specific needs and desires of customers in your area will help you beat out your competitors. Effectively identifying the terms that your prospective clients care about and marrying them to the specifics of your region will all but guarantee you a solid spot in the rankings.
Researching trending keywords is even more important when dealing with a local customer base. Effective SEO content will turn you into a more trustworthy provider than your competitors because you’ll appear to be an authoritative source to internet users.
Ranking ahead of your competitors means users will visit your site first. Once they’re on your site, the higher the quality of your content, the longer they’ll linger. And as they explore your site and click on its internal links, the likelihood of them making a purchase or booking a service will only increase.
Content Writing for Website Cost
The cost of content writing is directly related to its quality. Hiring a freelancer can cost over $100 per 500-word article, or much less depending on your goals and the writer’s qualifications. You must also clearly define expectations to ensure that you receive SEO content writing rather than simple copywriting.
Beyond the fee for the text, you may also need to format and upload the article yourself. If your writer handles those responsibilities, you’ll likely have to pay them more.
SEO Copywriting Services
An SEO copywriting service serves as an alternative to purchasing a single piece of content from a freelancer or online content mill. Partnering with an SEO copywriting service can also ensure a consistent voice across your site because that service will craft content that consistently speaks to your organizational identity and goals.
While individual content creators’ focus is often on the article or task at hand, a service will take a holistic view. Namely, it will generate topics, conduct keyword research, and optimize articles that expand your overall reach while prioritizing a high search engine results page (SERP) ranking.
Why Choose NetLocal?
NetLocal provides full-service SEO content writing. We use our knowledge of SEO principles to generate unique content specific to your industry and location that is built to perform well according to search engine criteria.
Quality SEO writing is difficult and time-consuming. Fortunately, NetLocal’s experience and technical skills can help keep your site at the forefront of emerging SEO trends.
Managing SEO in-house requires deep knowledge about what search engines value, the continual production of optimized content, and perpetual oversight of site performance and engagement. NetLocal can handle all of those responsibilities and more while also gathering metrics that detail your performance and provide insights that you can use to set new goals.
SEO article writing is the process of generating relevant and topical content for your site that increases your ranking and drives traffic to your site. SEO articles must address the subjects internet users are actively searching.
SEO articles must be original, organically emphasize target keywords, and be structured in a way that is readable for both humans and the bots search engines use to crawl websites.
SEO-based content writing is content for your website that’s structured in a way that optimizes its performance with search engines. SEO copy must be error-free and compelling while also remaining easy to understand.
It must use the correct HTML formatting—paragraph breaks and correctly tagged headers—to inform search engines that your website offers high-quality content relevant to their searchers.
SEO web content writing is a vital component of every website’s ranking. The text must be composed in a way that appeals to actual readers while utilizing the technical framework that tells search engines that your site is reliable and up-to-date.
Becoming an SEO content writer takes time and practice. Fortunately, the web is filled with instructional blogs, videos, and self-guided tutorials on the fundamentals of effective SEO content writing. There are also online courses and certification programs that provide training on SEO best practices.
Becoming an effective writer requires an in-depth understanding of technical SEO practices, a grasp of stylistic conventions, and the patience to improve through trial and error.
Content writing is marketing copy geared toward educating readers about products and services. Quality content writing compels readers to take action, informs them about promotions, and captures their attention.
SEO writing does all of those things while also engaging search engines with keywords to maximize your site’s ranking on their first pages. SEO content writing also must address specific questions raised by readers.
Keyword research starts big before it gets granular. First, brainstorm topics relevant to your industry, services, and products. Then categorize those topics and drill them down to questions potential customers may have about each one.
Take that list of questions and break it down into possible terms and phrases users might search to find answers online. Those organic search terms are key to your SEO success. Then consider users’ intent and alter those terms with possible action words or verbs that would compel users to click on your pages.
Your page’s meta description is the blurb a search provider will show when it shows your page in its results. It’s an opportunity to capture each searcher’s attention and get them to click on your page.
A good meta description should be about 50 to 150 words, which equates to just a few sentences. Those sentences need to include a summary of your page, a call to action, and some sort of detail that will engage readers to learn more. A good meta description must be concise, feature active language, and grab readers’ attention.
Internal links are intuitively deployed links that connect the different pages of your site. They should be placed naturally without being intrusive. Robust internal linking shows search engines that your site is user-friendly. They also capture readers’ attention and keep them on your site longer.
For example, a blog post on routine air conditioner maintenance should feature internal links to your site’s contact page, product pages on popular air conditioning units, other blog posts about common air conditioner malfunctions, and a parent page about air conditioners.
An SEO copywriter must have solid grammatical, proofreading, and editing skills. They should be able to adapt their writing style to speak to various audiences. Effective copywriters can familiarize themselves with a variety of topics but are capable of speaking authoritatively on all of them.
SEO copywriters need strong attention to detail to ensure content is correctly formatted and adheres to the conventions of SEO content writing. They must also be creative because they need to generate many topics for their content and cast a wide net when doing keyword research.
The long-held industry standard for SEO content used to be 500 words, but that’s no longer the case. As internet users have evolved, the demand for in-depth content has grown. The web is now the primary educational tool when people investigate products and services.
Today, most SEO experts believe 1,500 to 2,000 words is the optimal length for web pages. Such content must provide comprehensive information regarding the term the user searched.
Appropriate post length is also tied to user intent. Content answering specific questions or answering broad queries must provide enough information to satisfy each searcher’s request.
SEO content writing is definitely worthwhile. Search engines exist to give users answers to their questions, and your content is the only way to show them you have worthwhile and credible information to offer. Your content can be one of the main drivers of your site traffic.
Additionally, SEO content is an excellent way to outpace your competitors. By generating content informed by research into your prospective clients’ most used search terms, you can position yourself ahead of the competition in the rankings.
Once you start capturing clicks, reducing your bounce rate, and improving your click-through rate, your optimized blogs will keep users on your pages, establish your credibility, and increase your odds of converting visits into appointments or sales.
The best free SEO tool is Grammarly. It proofreads your text for grammatical errors and basic stylistic errors. The program also assesses your writing to provide a readability score.
Other in-depth tools that offer keyword analysis, rate your tags, and assess your copy’s length and formatting are usually paid products.