SEO Baltimore, MO Digital Marketing Agency
Netlocal has been partnering with local small businesses in the Baltimore Maryland area to help them get found on the web by people searching for their services for over ten years.
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SEO campaigns are absolutely crucial to the success of any locally-oriented business, and, as a digital marketing agency, NetLocal has years of experience in local SEO.
In this article, we’ll discuss why SEO is important for Baltimore businesses and why you should consider partnering with NetLocal to reach your internet marketing goals.
Local businesses are a fundamental component of any city’s economy. They offer employment, deliver valuable services, and add to the overall wellbeing of their community. Baltimore, Maryland, a vibrant metropolitan area, is characterized by opportunity and competition.
Search Engine Optimization (SEO) allows businesses to stand out from their competitors. Sites like Google are now the central source of lead generation and customer procurement.
Your online presence is inseparable from your brick-and-mortar business. Potential customers will first interact with you online, where they will form opinions about you and leave reviews of your business for other users to see.
SEO is a multi-faceted practice in which your website is optimized to rank at the top of search engines’ results pages. Search engines assess everything from your site’s load speeds to the quality of your blog posts when determining where to rank you.
Engineering your site and crafting your marketing strategy with the right metrics in mind guarantees that you’ll secure a desirable spot at or near the top of the rankings. And once you’re there, you’ll begin to see wave after wave of new users, many of whom you’ll be able to convert into customers.
Internet Marketing Service Local SEO Packages
Netlocal has been partnering with local small businesses to help them get found on the web by people searching for their services for over ten years.
NetLocal specializes in Local SEO that leverages google’s local algorithm to optimize your website and google listing to rank higher for searches by potential customers in your area who are actively looking for your services.
We measure everything we do in terms of leads that we help produce for our digital marketing partners.
About Our Local SEO Services
LOCAL SEO EXPERTS
10+ YEARS EXPERIENCE
NetLocal Local SEO Packages
Best Philly local SEO Packages
For Organic Search Ranking
We use a range of SEO techniques that magnify your geographic address and/or service area while building trust and authority for your website. By doing this your website and google listing can rank higher for searchers in a wider geographic area. We only work with local businesses. It’s our specialty. Our track record speaks for itself.
Optimizing for local search involves some key strategies and tactics not utilized in general, non-local search engine optimization. If you are a local business you will need this specialized approach to compete for potential customers online. Netlocal is a digital marketing agency for local businesses. When google determines that the intent of a search is to find a local provider they display a the Google My Business (GMB map listing. Usually this consists of the top three ranked on google maps, also known as the “3 pack”.
More than 50% of all clicks for a given search go to one of the businesses in the three pack. This can increase traffic to your website and boost lead generation. At NetLocal our goal isn’t to create impressive google analytics and website traffic reports. We measure our success by the growth of your business.
Contact us to learn about customized Local SEO Packages.
Zubair U din
Technical SEO Specialist
Content Manager/Local SEO
What is SEO?
Search engine optimization, or SEO, refers to the strategies web developers and SEO firms use to maximize your site’s value according to search engines’ criteria. SEO is critical because search engines only direct web users to sites they deem reputable and valuable.
Internet searches for goods and services have supplanted traditional advertising and word-of-mouth as the go-to way to reach customers. Very few web searchers view more than the first few links that appear on their results page, and virtually nobody ventures beyond the first page.
A top-ranking site will offer you the chance to engage potential customers, educate them about yourself and your business, and sell them your goods and/or services.
Search providers assess the technical aspects of your site. They judge your load speeds, dependability, and consistency. A high ranking requires an almost instantaneous display that does not crash, and it must function equally well for both mobile and desktop.
Search engines also want to recommend relevant content. That’s why you must populate your site with keywords that your target customers use. Effective SEO requires a thorough understanding of your industry and your target audience’s search habits.
Your ranking also depends on the quality of the content you provide. Your site needs eye-catching visuals as well as informative blog content. You must answer potential customers’ questions in an engaging and educational manner.
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Why Invest in SEO?
Today, leads are almost always generated online. Regardless of your expertise or the quality of your goods or services, a poor search engine ranking can prevent you from even being seen by a potential customer.
Users inherently equate a high ranking to competence and trustworthiness. The more you can outrank your competitors, the better chance you’ll have of forming relationships with customers who would’ve otherwise engaged with them.
In addition, optimized sites are simply more engaging than ones with poor graphic design or website design. An appealing site with great content and an intuitive user experience is more likely to hold a user’s interest. The longer a user lingers on your site, the more likely they are to purchase one of your e-commerce products or book an appointment with you.
Upfront investment in SEO also leads to organic growth. As your site gains traffic and your business expands, you’ll be more likely to garner positive reviews and social media shout-outs. Such activity will propel you further up the rankings and help you maintain your position.
Savvy utilization of the correct keywords is vital for effective SEO. Simply littering every page of your site with “best,” “Baltimore,” and your industry is not enough–you must investigate your target markets’ search habits and adapt to their needs.
Researching services that are in demand, familiarizing yourself with the common nomenclature for terms specific to your field, and understanding what users actually search for is critical. You must strike a balance between highly specific terms and more wide-reaching ones.
Once you identify your keywords, you must use them effectively. An optimized site needs both compelling content about the services you offer and a steady stream of interesting blog posts. Your keywords must be used artfully in page headers, meta-descriptions, and within the bodies of your blog posts.
Your content marketing must speak to two audiences: search engines like Google and Bing and your potential customers. It must deploy proper HTML formatting that tells search engines you offer easily digestible and well-presented text. At the same time, it must also be readable and engaging enough to hold readers’ attention.
Establishing as many quality links as possible will give you a tremendous advantage when it comes to SEO.
Your site needs to be interconnected. Pages describing the services you offer must link to more content-rich pages. Users must also see backlinks to contact pages and buttons they can click to book services or buy products.
Externally, links to professional associations, scholarly resources, and reputable news providers can indicate that you offer valuable and verifiable content. Eventually, your blog posts will win you links from other sites if you publish useful content.
Search engines orient their results around the user’s geographic area thanks to location services on smartphones and desktop devices. That’s why your SEO efforts must account for the nuances and particularities of Baltimore.
Relating your keyword research to Baltimore and altering your SEO strategy according to the city’s demographics and geographic distribution will maximize your plan’s effectiveness.
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The Price of Quality SEO
The cost of quality SEO varies based on the size and scope of your campaign.
Generally, automated Local SEO services range from $129 to $500 per year. They automatically submit your business profile to directories and data providers. They are easy to manage, but they cease to update and distribute your information once you cancel your subscription with them.
A small-scale campaign is a great first step into local SEO. Depending on the package, they cost between $399 and $899 per month. They only include basic SEO services but can improve your search ranking and boost your conversion rate.
A comprehensive local campaign generally costs between $899 to $1,999 per month. It typically includes linkbuilding, citation management, internal website maintenance, online review management, and mobile SEO optimization.
They can also include custom reporting that allows you to track expenses and determine your ROI. These online marketing campaigns guarantee that you’ll be among the top search results, setting you up for long-term success.
Why Choose NetLocal SEO?
Your SEO success depends the partner you choose. As a full-service SEO agency, NetLocal has a stellar track record of helping local businesses increase their revenue and meet their digital marketing goals.
We offer a variety of local SEO plans and can tailor our marketing services to suit your business goals. Together, we can leverage your industry expertise with our SEO know-how to shoot your small business website to the top of the search organic search results.
Check out the rest of our website to learn more about who we are as an SEO company or to schedule a free consultation!