More and more, people go to the web to find a service provider. And small businesses as a whole have fallen behind this trend. As of 2010 only 30% of small businesses had a Web marketing plan when 80% of the population was searching online for local services. I’m sure you can see the inherent opportunity there.
Finding ways to sell your small business SEO services cost effectively and create a customer base is just as important as the great idea or your technical expertise to the success of your business. Many great ideas fail simply because they could not find their market or their market could not find them.
Local Business SEO
The Web is by far the best way to 1.) bootstrap your new business 2.) promote a new service 3.) help a struggling business or 4.) to build on an already successful one.
Much of what needs to be done to connect with customers online you can do yourself with some time and effort. And what you can’t do can be outsourced effectively if you know how. Even if, in the end, you hire an SEO local business to do the work, you will benefit greatly from knowing the basics.
Local SEO Services
Your understanding of the small business SEO services will allow you to give direction and evaluate performance. Your search engine optimization efforts don’t necessarily need to be extravagant. As far as search engines are concerned it’s the least bad that gets the best ranking. You will only need to put in enough effort to be better than your local competition.