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Medical SEO Digital Marketing Agency

NetLocal has been partnering with lifestyle and consumer medical practices to help them get found on the web by people searching for their services for over ten years.
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“97% of users searched online to find a local business” 

All consumer and lifestyle medical practices are driven by advertising. And search engine optimization is by far the most cost effective and sustainable method to acquire new patients and grow your business.

Not only does SEO put your website in front of consumers but being found in the top 3 position on the google search results page implies credibility and authority helping to brand your practice.

Netlocal has a great deal of experience working with consumer medical practices such as Medical Spas, Men’s Health Clinics, Hair Transplant Clinics, Medical Marijuana Doctors and Plastic Surgeons.

Medical SEO
Medical SEO

NetLocal Consumer Medical SEO Specialties

Establishing your practice as an authority through informative and usefull content can turn your practice into a resource and develop patient acquisition.

Health information is by far the most searched topic on the Internet. Your job is to find a way to translate your ranking into paying patients. Unfortunately, lacking the proper health care marketing resources makes it hard to outrank your competition.

That’s why you’ll need to identify ways to understand and improve your SEO performance. You’ll also need to develop a strategy for link building and analyze your backlinks. In the end, having an SEO plan will be key to your success.

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What makes Medical SEO Different?

In 2018 Google updated their algorithm that has a direct effect on rankings for medical websites.

The  “Medic Update” was a heightened application of concepts of “Your Money Your Life” (YMYL) detailed in google’s Quality Raters Guidelines training manual. This applied to web pages that “could potentially impact a person’s future happiness, health, financial stability, or safety.”

What Google Medic update factors affect search rankings?

The factors that affect the search rankings for YMYL websites really apply to Search Engine Optimization for all websites. Google calls these factors Website Quality (WQ). Google’s WQ uses Expertise, Authority, and Trustworthiness (EAT) as an indicator. Let’s have a look at each as it pertains to a medical website.

Expertise: Medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation

Authority: There should be evidence of medical expertise/authority as the website’s main content (MC) and on 3rd party websites.

Trustworthiness: Google specifies this as “adequate Information about the Website or Creator of the MC for the Purpose of the Page”

This may seem daunting but it’s really much of what we already do to optimize all websites. But it does emphasize how important this part of SEO really is.

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Benefits of Medical SEO Services

There are many benefits associated with using the medical SEO services offered by SEO experts. Below, we’ll explore a few.

Highly Targeted Marketing Investment

One of the great things about SEO and digital marketing in general is that your investment is extremely targeted and results track-able. You are paying to advertise only to people who have shone a explicit interest in your services by searching on google for them. And in the case of local SEO, customers who are searching for a specific service in a specific geographic area.

Increase Web Traffic

Increasing web traffic to your site not only directly increases sales but it is also an indication to google that your website is giving searchers what they are looking for. This in tern will help increase the authority and rankings for your website.

Higher Keyword Rankings

For any given local search for services 24% of the clicks go to the top ranking businesses and of those clicks to you landing page, 50% will initiate a contact. Not only does high rankings generate sale but it also imparts credibility and authority to you brand.

Gain New Patients Organically

The entire objective of local SEO is to generate leads from new clients. Local SEO increases your rankings in both the google my business map listings as well as in the organic links results.

Increase Monthly Appointments

As your new patient acquisition inceases so will your appointments for repeat and additional services as well as new clients from word of mouth. Increased appointments also allow you the ooportunity to build your online reviews, compounding SEO efforts. 

Fewer Paid Ads

Local SEO is an investment. When done right it builds your position into the Search Engine Results Page (SERP) and makes it much harder for competition to displace you. There need not be a constant struggle of out bidding your competition.

Generate New Reviews

By building the volume of business and using a good review generation system you can increase the number of reviews. This in turn helps acquire more clients and also increases your potential SEO rankings.

The Local Google Search Algorithm and Organic Life Style Medical SEO

Did you know that google factors in the searchers location when they determine the intent of the search is local.

For example when a customer search “botox near me” or “smart lipo doctor” google will automatically factor in the searchers location and intent and show results based on services closest to them.

This is why it is so important to emphasize your geographic location on your website. Watch our short video to learn more…

Why Invest In Medical SEO?

Thanks to the evolution of digital consumer services, the old way of doing things is obsolete. Nowadays, patients are looking for treatment centers, hospitals, and physicians online.

If you refuse to invest in an SEO team, you’re relinquishing clicks to the competition. More than half of searchers don’t look past the first few results on a search engine, so you have to find ways to climb to the top.

Many doctors have the misconception that employing paid ads is enough to snag new patients. PPC ads can grab clients’ attention, and you may enjoy short-term success with them, but for sustainable results SEO is the way to go. In fact, content marketing brings in three times more leads per dollar spent than PPC ads.

Medical SEO Services That Improve Rankings

Below is a list of medical SEO services that can help boost your rankings.

Medical SEO Website Audit

First, you must run a complete SEO audit of your medical website to establish some baseline numbers. Not only will this allow you gauge how well your website is currently ranking, but you’ll also be able to:
  • Check your page speed score
  • Check your overall website health score
  • Fix broken internal linking
  • Create a site security report
  • Do competitive analysis
  • Analyze on-page SEO structures
  • Create on-page content analyses

Medical Website SEO

There are three critical elements for effective SEO: user experience, on-page website SEO, and web design. Your website’s SEO is the foundation all other initiatives which you implement. If the structure of your medical website SEO is poor, you’ll struggle to improve your rankings.

Localized Medical Search Engine Optimization

Every time you do a local search, the top results in the local three-pack from the Google My Business map are influenced by reviews, relevancy, and proximity. Because most business you see will be local, local SEO practices are essential. You’ll miss out on crucial local patients if your overall SEO strategy doesn’t include local SEO.

Content Marketing and Backlink Building

When it comes to SEO for medical practices, content is essential. Relevant, high-quality, and well-written content shows patients that you are an expert in your field in other areas they find important. Google will recognize you as an authority as well and will rank higher. Adding fresh blogs to your website will also give you more content to share on social media.

Online Review Generation for Local Medical SEO

Physician reputation management is a key component of the overall success of your local online review generation. It’d be best if you received positive reviews from every patient walking out of your office, even if that may not seem feasible. Letting these valuable search engine optimization components slip through your fingers could be killer.

When potential patients search Google for medical services, Google My Business maps display reviews of businesses containing keywords from their search. The more positive reviews you have from happy patients, the more keyword-rich your reviews will be.

Off-Site Healthcare SEO Techniques

Here are some off-site resources you can use to give your webpage more search engine authority.

Get Featured as Expert in News Articles

Being featured in an article as an expert on a topic can help bolster your website expertise, authority and trustworthiness (EAT) for the google algorithm. Websites in the medical space are affected more by this Website Quality factor than most other types of businesses.

Press Releases

If you want to let the media know about any upcoming events, award ceremonies, or new services and products you’re rolling out, press releases are a great way to get the word out.

Healthcare Directories

Directories are key for helping both new patients and existing patients find your practice. They also play a major role in your SEO–your presence in directories affects ranking factors.

Blogs and Articles

The best thing about blogs and articles is that if your patients have questions, you can position your website to provide relevant answers. Blogs and articles help boost your overall SEO, and for that reason they’re indispensable.

Healthcare Social Media

It’s debatable how much social media impacts your SEO, but most experts in healthcare SEO agree that interaction increases online relevancy. Social media pages like Facebook can help you make in onto the first page of Google search results.

Your Reputation Management

On average, before deciding to visit a given practice, most consumers read several reviews. Regardless of whether your reviews are positive or negative, you should respond to all of them. Just make sure you remain in compliance with the rules governing reviews and, when responding, never reveal the identities of your patients.

Frequently Asked Questions about Medical SEO

This answer depends on your practice and many other factors unique to it. Some see results in as little as 30 days. To really make a real impact, though, it often takes about three to six months.

Since your website is the hub you’ll use to improve your search engine rankings, it’s essential to medical SEO for healthcare businesses.

If you want to rank well on Google, fresh, high-quality content will play a considerable role. Seeing as Google only shows relevant search engine results to users, updating your site with new content can really pay dividends.
SEO strategies help you rank higher on every search engine, but Google is the most important because most searches are conducted through it. Very few users actually conduct searches on Bing, Yahoo, or other search engines.
The difference between traditional marketing and SEO medical marketing is the attention to detail that’s required. As a member of the healthcare industry, you have to be compliant with HIPAA regulations and use certain language to avoid penalties or lawsuits.

Even if your practice is doing well, investing in medical SEO is an excellent way to bring in new clients on a regular basis.

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