There are many misconceptions about SEO. The first is that it’s all about rankings; the second, that it’s a one-time job. Neither of these statements are true. A successful SEO campaign requires ongoing effort and attention in order to stay on top of Google’s ever-changing algorithms and rank your website higher than your competitors’ websites.
Typically, that sort of expertise and maintenance requires the assistance of a local SEO specialist. But what is a local SEO specialist, and what do they do? Keep reading to learn more.
What is Local SEO and Why Do You Need It?
Local SEO is the process of optimizing a website for Google search results that are specific to a geographic location. For businesses with a physical location, local SEO is essential for driving traffic and securing leads from potential customers in the area.
There are a number of benefits of local SEO, including:
1. Improved visibility in Google’s search results
2. More traffic and leads from potential customers in the area
3. A boost in online sales for businesses with a physical location
4. Enhanced brand awareness and recognition
5. Increased trust and credibility with potential customers
If you’re not using local SEO to promote your business, you’re missing out on a valuable opportunity to reach new customers and grow your business. Local SEO is an essential part of any digital marketing strategy, and it should be a priority for every business with a physical location.
What is a Local SEO Specialist and Why Do I Need One?
A local SEO specialist is a professional who helps businesses to rank higher in search engine results pages (SERPs) for queries that are specific to their locality. As almost three-quarters of all online searches are local, it’s essential for businesses of all sizes to invest in local SEO services.
If you’re not working with a local SEO specialist, you could be missing out on valuable opportunities to promote your business online. Investing in professional local SEO services is one of the most effective ways to ensure that your business is visible to potential customers in your locality.
What Does a Local SEO Specialist Do?
A local SEO specialist helps businesses to improve their ranking in local search results. They do this by optimizing various aspects of their online presence, such as their website, social media profiles, and listings on directories and review sites.
A local SEO specialist’s job is to make sure that a business’s website appears as high up in Google’s search results as possible when people search for relevant keywords. They do this by optimizing the website for search engines, improving the quality of the content, and building backlinks from high-quality websites.
A local SEO specialist also helps businesses create and optimize their listings on directories and review sites such as Yelp, Google My Business, and Bing Places. They ensure that the business’s name, address, and phone number (NAP) are accurate and up-to-date, and that each listing includes relevant keywords and categories.
Why Choose NetLocal?
You deserve a digital marketing agency that understands the unique challenges and opportunities of your local market. At NetLocal, we have a team of dedicated specialists who know how to optimize websites and content for local searchers, which enables our clients to reach more customers and grow their businesses.
Here are just a few of the reasons why you should choose NetLocal for your local SEO needs:
1. We have a proven track record of success.
We’ve worked with businesses of all sizes in a variety of industries, and we know what it takes to achieve optimal results. We’ll work with you to develop a customized strategy that fits your unique business needs.
2. We’re constantly keeping up with the latest trends.
The world of SEO is always changing, and we make it our mission to stay on top of the latest trends and news. That way, we can ensure that your website is always optimized for local search.
3. We have a team of dedicated specialists.
When you work with us, you’ll have a team of local SEO specialists working on your account. You’ll always have someone available to answer your questions and help you achieve your goals.
4. We offer competitive pricing.
We believe that everyone should have access to quality SEO services, which is why we offer competitive pricing. We’ll work with you to create a package that fits your budget and your needs.
If you’re ready to take your business to the next level with local SEO, contact us today. We’ll be happy to answer any of your questions and get started on developing a customized strategy for your business.