The very fact that you already have a Google My Business listing is—hands down—probably one of the wisest strategic decisions you could have made to continue to expand your business and your customer base.
If you’re like most business owners, however, you’re probably among those who might not know how to link your GMB listing with Google Ads to maximize your SEO gains. Luckily, we can show you how, right here and right now.
To learn more about that process, read on.
What is Google My Business and Why Do I Need It?
Google My Business is an online tool that costs you nothing yet allows you to create and manage your business listing on Google. The tool allows you to add photos, videos, and other business-related information such as your hours of operation, your web address, and your contact information. The tool can also be used to interact with customers through their reviews of your business.
If you don’t already have a listing on Google My Business, there are many reasons for you to create one. A GMB listing is a great way to manage your business’s online presence and build brand awareness. Also, GMB is the ideal tool to connect with your customers and attract new ones.
Why Link Google My Business with Google Ads?
Linking your GMB profile with your Google Ads account has a few advantages. The primary advantage is that it will allow you to track the performance of your ads in terms of views and interactions on your GMB listing. This data is valuable because it can help you optimize your ad campaigns and generate more leads from your GMB listing.
Another advantage of linking your GMB listing with Google Ads is that it will allow you to use location extension features such as call buttons, click-to-call, and directions. Location extensions are a great way to increase the likelihood of people taking action on your ad, which is especially useful if you’re a local business.
Lastly, linking your GMB listing with Google Ads will give you the ability to create location-targeted campaigns. This means that you will be able to serve your ads to people who are searching for businesses like yours in specific locations. For example, if you’re a plumber in Los Angeles, you can create a location-targeted campaign that only shows your ad to people who are searching for “plumbers in Los Angeles.”
How to Link Google My Business to Google Ads
Now that we’ve gone over some of the benefits of linking your GMB listing with Google Ads, let’s take a look at how to actually do it.
The process is actually pretty simple, and it only takes a few minutes to complete. Just follow these steps:
- Sign into your Google Ads account and click on the tool icon in the top right-hand corner.
- From the drop-down menu, hover over “Setup” and then click on “Business data.”
- On the next page, click on the “+” icon in the top right-hand corner.
- From the pop-up menu, select “Google My Business.”
- On the next page, sign into your GMB account (if you’re not already signed in) and then click on “Allow.”
- Next, select the GMB listing that you want to link to your Google Ads account and then click on “Finish.”
And that’s it! You’ve now successfully linked your GMB listing with your Google Ads account. If you want to check that the link is working, you can do so by going back to the “Business data” page in your Google Ads account.
If everything is set up correctly, you should see your GMB listing information under the “Google My Business” section.
Why Choose NetLocal?
If you’re looking for a company that is that has a wealth of SEO knowledge and experts who can help you optimize your website and GMB listing(s), look no further than NetLocal SEO. If you partner with us, we’ll help you optimize your online presence and create efficient marketing campaigns so that you can enhance your online reputation and attract more customers.
Contact us today to learn more.