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Google My Business Post Guidelines

Google My Business Post Guidelines

Introduction

Businesses can now create posts directly on Google My Business to share announcements, events, photos and more. Posts will appear on a business’s Google listing and in the “Posts” tab on the business’s Google My Business page. Keep reading to learn more about how to create effective posts for Google My Business.

What are Google My Business Posts?

Google My Business Posts are a way for businesses to share announcements, updates, and promotions with their customers. Posts can include text, images, and even videos, and appear in the business’s GMB listing on both Google Search and Maps.

Businesses can use Posts to share all sorts of information with their customers, such as:

  • Upcoming events or promotions
  • New products or services
  • Special offers or deals
  • Opening hours or changes to business hours
  • Changes to business location

Why Use Google My Business Posts?

Google My Business Posts can help you reach more customers and grow your business. They’re a great way to share news, announcements, and offers with your customers.

How to Create a Google My Business Post

To create a Google My Business post, you can use either the Google My Business app or the Google My Business website.

To create a post using the Google My Business app:

1. Open the Google My Business app and sign in with your Google account.

2. Tap Menu > Posts.

3. Tap + Write a Post.

4. Enter your content and tap Post.

To create a post using the Google My Business website:

1. Sign in to your Google My Business account.

2. Click Posts from the menu.

3. Click Write a Post.

4. Enter your content and click Publish Now.

What to Include in Your GMB Posts

Google My Business posts can include text, images, videos, and links. You can also tag other businesses and products in your posts. Posts with images or videos tend to get more engagement than those without.

When creating a post, keep in mind that Google My Business posts are public and anyone can see them. So, don’t include any confidential or sensitive information in your posts.

Also, keep in mind that Google My Business posts are subject to the same content policies as other Google products and services. This means that your posts must comply with our policies on things like hate speech, violence, and adult content.

If you don’t want your post to be public, you can create a private post. Private posts are only visible to the people you share them with and they won’t appear on your business’s Google My Business profile or in Google’s search results.

To create a private post:

1. Sign in to your Google My Business account.

2. Click Posts from the menu.

3. Click Write a Post.

4. Enter your content and click the privacy drop-down menu.

5. Select Private and click Publish Now.

You can also share private posts with specific people by adding their email addresses to the post before you publish it. Only the people you share the post with will be able to see it.

Tips for Creating Successful Posts

1. Start with a strong headline: Your headline is the most important part of your post. It needs to be catchy and interesting enough to get people to read the rest of your post.

2. Write for your audience: When writing your post, think about who your audience is and what they would be interested in reading your post. Write in a way that will resonate with them.

3. Use images and videos: Images and videos can help make your post more visually appealing and help to break up the text.

4. Keep it short and sweet: Most people won’t want to read a long, drawn-out post. Keep your post concise and to the point.

5. Use calls to action: Include a call to action in your post, such as asking people to comment or share your post. This will help increase engagement with your post.

Why Choose NetLocal?

If you’re looking for an SEO partner to help optimize your Google My Business listing, you should choose NetLocal. We are experts in this area, and we can help get your business seen by more customers online.

We have a track record of success in helping businesses achieve better visibility on Google, and we can do the same for you. We’ll work with you to create compelling content for your GMB listing that will attract new customers and grow your business.

If you’re ready to get started, contact us today to learn more about our services.