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Google My Business Categories Best Practices

Google My Business Categories Best Practices

Introduction

Google My Business Categories are an important part of local SEO. When you create your Google My Business listing, you will be asked to choose a category for your business. Choosing the wrong category can hurt your ranking in search results. In this article, we will discuss some best practices for choosing the right Google My Business category for your business.

Keep reading to learn more.

What are Google My Business Categories?

Google My Business Categories are a way to help customers find your business on Google. You can choose up to five categories, which will help people searching for things like “sushi restaurants” or “dentists” find your business.

Why are GMB Categories Important?

Categories help potential customers find businesses like yours on Google. Selecting the most relevant categories for your business helps potential customers find you when they’re searching for businesses like yours.

Tips for Choosing the Right GMB Categories

When creating or editing your business information in Google My Business, you’ll be asked to select up to three categories. We recommend selecting the most relevant categories for your business. Here are some tips to keep in mind when selecting categories:

  • Use specific and relevant categories, rather than general ones. For example, “Italian restaurant” is more specific and relevant than just “restaurant”.
  • Use the most popular and relevant category for your business. You can find out which categories are most popular by searching for other businesses like yours on Google.
  • Don’t use categories that aren’t relevant to your business. This could confuse potential customers and make it harder for them to find you.

How to Add and Manage GMB Categories

To add or manage categories in your Google My Business account:

1. Sign in to Google My Business.

2. In the menu on the left, click Categories.

3. Click Add a Category, and type the name of the category that you want to add.

As you type, GMB will show a list of categories that match what you’re typing.

4. When you see the category that you want to add, click it.

5. To add another category, repeat steps 3-4.

6. To delete a category, click the x next to that category.

7. When you’re finished, click Done.

Why Choose NetLocal?

As a business owner, you know that it’s important to be where your customers are. And increasingly, those customers are turning to Google to find local businesses. That’s why it’s more important than ever to make sure your business is appearing in Google’s Local 3-Pack.

But optimizing your Google My Business listing can be tricky. That’s where NetLocal SEO comes in. We have years of experience helping local businesses optimize their listings, and we can use it to help you perfect yours. Reach out to us today to learn more.