SEO Company in Philadelphia, PA Digital Marketing Agency
Netlocal has been partnering with local small businesses in the Philadelphia Pennsylvania area to help them get found on the web by people searching for their services for nearly ten years.
READ OUR GOOGLE REVIEWS
About Our Local SEO Services
LOCAL SEO EXPERTS
10+ YEARS EXPERIENCE
Philadelphia SEO Agency
Every Philadelphia business needs a full-service Philadelphia SEO company like NetLocal to help them rise to the top of search engine results pages (SERPs). Digital marketing agencies like NetLocal can help Pennsylvania businesses improve their visibility and draw more visitors to their websites.
Most importantly, by using the latest techniques and strategies, SEO agencies can help businesses achieve better Google rankings and improve their ROI.
Local SEO, or search engine optimization, is important because it helps businesses target a specific geographic area. Through local digital marketing, businesses can better serve their customers by speaking directly to them. Local SEO also helps businesses rank higher in search engine results pages (SERPs), which can lead to more website traffic and more conversions.
There are many strategies that businesses can use to improve their local SEO, including optimizing their website and content marketing, building high-quality backlinks, creating local business listings on popular directories, and engaging with customers on social media. Additionally, there are a number of tools and resources available to help businesses improve their local SEO rankings and visibility.
local SEO Strategy
When it comes to ensuring your business is seen by the right people, at the right time, and in the right place, a local SEO strategy is key. Here are just a few reasons why:
- A strong local SEO presence can help you attract more customers. According to a study by BrightLocal, 88% of consumers conduct online research before making a purchase, and 71% of these consumers use local search engine results to get there. By focusing on local SEO, you can make sure that when people are searching for services like yours in your area, they see your company first.
- Local searches drive foot traffic. In addition to improving your website’s visibility, a local SEO strategy can also help to increase foot traffic to your business. According to another study by BrightLocal, 46% of consumers who conduct local searches on their smartphones visit the business within 24 hours.
- Local search marketing is more cost-effective than other marketing channels, especially for small businesses and startups. While traditional advertising channels like print and television can be expensive, a local SEO strategy can be very cost-effective. In fact, SEO is one of the most ROI-positive marketing investments you can make, with an average return of $2 for every $1 spent.
If you’re looking to improve your visibility and attract more customers, investing in a local SEO strategy is a smart move.
Keyword research is the process of identifying and selecting the best keywords for your website. By conducting thorough keyword research, you can identify the keywords that are most relevant to your business, and optimize your website for those terms.
There are a number of different methods that you can use to conduct keyword research. Here are a few of the most popular methods:
- Use a keyword research tool: There are a number of different keyword research tools available online, such as the Google Keyword Planner and WordStream’s Free Keyword Tool. These tools allow you to enter a word or phrase, and will then provide you with a list of related keywords, along with information about search volume, competition, and other important factors.
- Take advantage of Google Suggest: To access this keyword research tool, simply start typing a word or phrase into the Google search bar. As you do so, Google will automatically suggest additional keywords based on popular searches. These suggestions can be a great starting point for your keyword research.
- Analyze your competitors’ keywords: One of the best ways to find new keywords is to take a look at what your competitors are targeting. Use a tool like SEMrush or SpyFu to analyze your competitors’ website and see which keywords they are targeting. You can then use these keywords as a starting point for your own research.
- Look for keyword ideas on forums and Q&A sites: Forums and Q&A sites can be a great source of keyword ideas. Simply find a relevant forum or Q&A site, and search for questions that are relevant to your business. You can then use these questions as keywords to target on your website.
- Use Google’s related searches: At the bottom of the Google search results page, you’ll see a section labeled “Searches related to…” This section contains a list of other keywords that are related to your original search. These keywords can be a great starting point for your keyword research.
Once you’ve generated a list of potential keywords, it’s time to start narrowing down your choices. To do this, you’ll need to consider a number of factors, including search volume, competition, and relevance.
- Search volume: The first thing you’ll want to look at is the search volume for each keyword. This is the number of times that people have searched for a particular keyword in a given period of time. In general, you’ll want to target keywords with a high search volume, as this indicates that there is a large audience interested in that topic.
- Competition: Once you’ve found a list of keywords that are relevant to your business, the next step is to analyze their competition level. Use a tool like SpyFu or SEMrush to see how difficult it would be for you to rank well for a particular keyword – the less competitive, the better.
- Search intent: In addition to the search volume and competition level, you’ll also want to consider the intent behind each keyword. Different keywords have different meanings – some are generic, while others are more specific. As a result, it’s important to analyze how your potential customers might be using each keyword.
For example, if you’re selling shoes, someone who searches for “shoes” is likely looking to buy a pair of shoes, while someone who searches for “how to clean shoes” is likely looking for information on how to care for their shoes. By understanding the intent behind each keyword, you can better target your content and get more conversions.
When choosing keywords for your SEO campaign, remember to keep these factors in mind and consider both the competition level of each keyword and its search volume. Doing so will help you target the right keywords, get more traffic, and increase your overall ROI.
AFFORDABLE Philly SEO PLANS
Submit your information to get a get a free personalized video SEO analysis.
Call Now: +1 (215) 874-0744
As an experienced SEO marketing company, we know the importance of quality content writing. Not only does it help to improve your website’s ranking on search engines, but it also helps to engage and convert your visitors into customers.
Quality content is key when it comes to SEO. Not only does it help to improve your website’s ranking on search engines, but it also helps to engage and convert your visitors into customers.
Here at NetLocal, we have experienced content writers who can help you create high-quality, keyword-rich content for your website. We’ll work with you to understand your business goals and target audience, and then create original, engaging content that will help your website to stand out from the competition.
Link building is one of the most important aspects of SEO and can be one of the most difficult things to do well. Great link building can help your site rank higher in search engines, and it can also help you attract more visitors from other websites. There are a number of different techniques that you can use for link building, and the best approach will vary depending on your goals and the resources that you have available.
One of the simplest and most effective ways to build links is to create great content that other people will want to link to. This can take a variety of forms, whether you’re creating a blog with engaging content, writing an in-depth white paper on a topic related to your business, or producing any other type of high-quality material. By giving people something valuable to share, you’ll make it much more likely that they will link to your website when talking about the topic online.
Another great way to build links is to actively seek out opportunities to get your website mentioned or linked on other websites. This can involve reaching out to other webmasters and asking them to link to your site, guest posting on other blogs in your industry, or participating in forums and discussion boards where you can include a link to your website in your signature. These are just a few of the many ways that you can get other websites to link to yours, and the more exposure you can get, the better.
Link building takes time and effort, but it’s one of the most important things you can do for your SEO.
#1 SMALL BUSINESS PHILADELPHIA SEO Company
Learn more about our SEO strategies for Local SEO.
Call Now: +1 (215) 874-0744
SEO on-page optimization is the practice of optimizing a website’s content and structure for the purpose of earning better search engine rankings. By improving a website’s on-page SEO, businesses can improve their visibility in search engine results pages (SERPs), and earn more clicks from potential customers.
There are a number of different factors that contribute to on-page SEO, and each one is important for achieving success in the SERPs. To help you get started with on-page optimization, we’ve put together a list of five essential tips:
1. Optimize Your Title Tags
One of the most important elements of on-page SEO is your title tag. A title tag tells search engines what your page is about, and it’s also the first thing potential customers will see when they come across your site in the SERPs.
To optimize a title tag, be sure to include your primary keyword near the beginning of the tag, and make sure that you keep your tag under 60 characters.
2. Optimize Your Meta Descriptions
In addition to title tags, meta descriptions are also important for on-page SEO. A meta description is a short snippet of text that appears below your title tag in the SERPs. Like title tags, meta descriptions give potential customers an idea of what your page is about, and can help improve your click-through rate (CTR).
When writing meta descriptions, be sure to include your primary keyword in the description. Also, stay under 155 characters to avoid having your description truncated by search engines.
3. Optimize Your Headings and Subheadings
Another important element of on-page SEO is optimizing your headings and subheadings. Headings and subheadings help to break up your content and make it easier for potential customers to read. They also give you an opportunity to include relevant keywords that can help improve your search engine rankings.
When optimizing your headings and subheadings, be sure to use your primary keyword in the heading or subheading, and also try to use variations of your target keyword as well.
4. Optimize Your Images
When it comes to on-page optimization, images are often overlooked. However, they are just as important as the content on your page. For example, adding a descriptive title tag and alt text to your image can help search engines understand the content of your image, and will also give potential customers more information about what your page is about.
5. Optimize Your Content Length and Structure
Finally, you’ll want to optimize the length and structure of your content for better on-page SEO. Generally speaking, your content should be at least 500 words, and it should be well-organized and easy to read.
In addition, you’ll want to include your target keyword throughout your content, but don’t stuff your keywords in unnaturally. A good rule of thumb is to use your target keyword once for every 100 words of content on your page.
By applying these tips to your website, you can improve the on-page optimization of your pages and boost your visibility in the SERPs.
Citation building is an important part of SEO because it helps to legitimize your website and its content. By including links to high-quality, reputable sources, you can help to show Google that your site is a credible resource. This can improve your ranking in search results and help you to attract more visitors.
There are a few different ways to build citations, but one of the most effective is to create listings on local directories and business directories. You can also include links to your website on your social media profiles and in your email signature.
Including links to your website on other websites is another great way to build citations. If you have an article published on a high-quality site, for example, you can include a link back to your website in the byline. You can also guest blog on other sites and include links back to your site in your author bio.
Building citations can be time-consuming, but it’s worth the effort.
Google My Business Listings
Google My Business listings are essential for any business looking to improve their SEO. By creating and optimizing your listing, you can improve your visibility and help potential customers find you online.
When creating your listing, be sure to provide as much information as possible. In addition to your business name and address, be sure to include a description of your business, your hours of operation, and your contact information. You should also add photos and videos to help potential customers learn more about your business.
Once you have created your listing, be sure to optimize it for SEO. Use relevant keywords in your title and description, and include links to your website and social media pages. You should also encourage customers to leave reviews, which can help improve your ranking in search results.
If you’re a local business looking to improve your website’s SEO, you’ll want to focus on single-location SEO. This involves optimizing your site for a specific geographical area, rather than trying to rank for keywords nationwide.
There are a number of things you can do to optimize your site for local search, including adding location-specific keywords to your website and claiming your business listing on online directories.
Multi-location SEO is a critical part of any local business’ online marketing strategy. By optimizing your site for multiple locations, you can reach more potential customers and drive more traffic to your business. Here are a few tips for optimizing your site for multiple locations:
- Use local keywords in your site’s title and description. For example, if you’re a business owner in Philadelphia, include the keywords “SEO company in Philadelphia” in your title and description tags.
- Include links to each of your physical locations on your site’s homepage. This will make it easier for users to navigate to different locations and allow search engines to crawl multiple pages of your site.
- Optimize your site for mobile devices. More and more users are searching the web on their smartphones and tablets, so it’s important to make sure your site is optimized for these devices. Include mobile-friendly content and web design elements on your site to ensure that users have a great experience regardless of how they access your site.
By using these tips, you can optimize your site for multiple locations and reach more potential customers online.
Service Area SEO
When it comes to SEO services, there are two main types: local SEO and service area SEO.
Local SEO is focused on optimizing a business’s website for specific geographic areas. This might include adding local keywords to the website, creating location-based pages, and optimizing Google My Business profiles.
Service area SEO, on the other hand, is focused on businesses that serve customers in a specific area, but don’t have a physical location there. This might include optimizing for delivery keywords, creating service-area pages, and building citations.
If you’re not sure which type of SEO is right for your business, our team at NetLocal can help you evaluate your options and make the right choice for your business.
SEO Services in Philadelphia
When it comes to SEO services, SEO agencies typically offer services such as keyword research, link building, content creation, citation management, and GMB management. Some service providers may also offer email marketing, social media marketing, paid search/pay-per-click (PPC) marketing, ecommerce assistance, website design, and/or web development.
These services improve a business’s search engine ranking, increase its website traffic, and help it create a stronger online presence.
Local SEO Packages
When it comes to SEO, local businesses have unique needs that must be taken into account. That’s why many SEO companies offer local SEO packages that are tailored specifically for small businesses.
What’s typically included in a local SEO package? Most packages include some or all of the following:
- Optimization of your business listing on popular directories such as Google My Business, Yelp, and others.
- Creation of local citations (mentions of your business name, address, and phone number on other websites).
- Optimization of your website for local search keywords.
- Development of a link building strategy that targets high-quality websites in your local area.
- Reporting and analysis of your SEO progress.
SEO Agency in Philadelphia Cost
Local SEO packages can vary widely in terms of price, but most companies charge a monthly fee in the range of $500-$2000. That being said, the price of your business’s local SEO package will depend on the size of your business and the quality of the technical SEO services you’re seeking.
Here at NetLocal, we take pride in offering high-quality internet marketing services and customer service at competitive prices.
Why Choose NetLocal?
As a burgeoning business, you may be wondering why you should invest in digital marketing services. After all, you may feel as though you need to focus your resources on other areas of your business. However, investing in local SEO services is one of the smartest things that you can do for your business.
NetLocal is a leading SEO company in Philadelphia with a team of experienced and knowledgeable SEO consultants. We will work closely with you to understand your business goals and objectives. From there, our strategists will develop a customized digital marketing strategy that will help you achieve your desired results by using the right marketing solutions.
Some of the measurable benefits of working with NetLocal’s SEO experts include:
- Increased website traffic
- More lead generation
- Higher conversion rates
- Stellar online reputation management
- Improved brand authority
- Increased visibility in local search results
If you’re looking for a reliable and professional SEO digital agency in Philadelphia, contact NetLocal today. We are happy to provide a free consultation and website audit to help you get started.
Zubair U din
Technical SEO Specialist
Content Manager/Local SEO