Introduction

NetLocal researches, plans and implements all forms of paid search for our clients. Paid search includes Pay Per Click advertising, contextual ads using banner images, video and text as well as paid inclusion. Paid search is used both for direct sales and branding and allows use to engage the customer at many points in the purchasing process.

We offer set up and account management to our clients. Our bidding strategy employs online commercial intent metrics as well as conversion tracking and analytics results. All ads are implemented with tracking code to measure the effectiveness. A continuous feedback loop allows us to bid for best results, build our keyword list over time, refine our ad writing and design more effective landing pages. Our strategy is to employ thousands of keyword phrases and capture search traffic for general terms that are out of reach for local businesses. All ads are geographically targeted.

Our paid search services also include banner ad design and placement as well as consultation and implementation for paid listings on directories and search engines. Venues for contextual marketing are well researched to match the business target demographics to the demographics of the advertising site. We recommend sites that have a high correlation to the target demographics. We see advertising on sites that don’t have an exact match as a waste of our client’s money.

Pay Per Click Advertising

94,000,000 Americans are using the internet every day. In June 2007 almost 10 billion users searched and many were for businesses or services just like yours. NetLocal’s Web Marketing experts develop customized local internet marketing campaigns that are designed to reach your target market and build buisness.

Paid Inclusion

Directories
Search engines
Niche/Vertical directories
94,000,000 Americans are using the internet every day. In June 2007 almost 10 billion users searched and many were for businesses or services just like yours. NetLocal’s Web Marketing experts develop customized local internet marketing campaigns that are designed to reach your target market and build buisness.

Paid Inclusion

Directories
Search engines
Niche/Vertical directories
94,000,000 Americans are using the internet every day. In June 2007 almost 10 billion users searched and many were for businesses or services just like yours. NetLocal’s Web Marketing experts develop customized local internet marketing campaigns that are designed to reach your target market and build buisness.