Dental SEO Company

It’s no secret that we live in a digital world. What used to require a 411 call, a search through the phone book, or a referral by friends and family is now sought through Google. Almost everyone uses a product or service found on Google’s first page, and they rarely view the second.

Dentists with web pages angle to position their site as close to the top of search engine results as possible. However, if dentists don’t understand or use SEO (search engine optimization), then fewer prospective patients will find them. That’s why you need the services of a dental SEO company.

SEO For Dental Company
SEO For Dental Company

Why Your Practice Needs a Dental SEO Agency

Like many others in the medical field, you’re considering growing your practice through a marketing company. Lots of dentists secure new patients through insurance company lists of “dentists near you.” Other dentists sign up with Internet finder pages like Zocdoc.

But you have a problem: you don’t have time for dental marketing. You treat as many patients as you can during your regular workday, leaving you little time for other matters. And your receptionist and nurses are too busy with the paperwork a professional office generates to concern themselves with developing a marketing strategy or learning website design.

Think of it this way: you’re an expert in your field. People leave dental expertise, knowledge, and experience to you because they don’t have any in-depth knowledge about it. It’s the same with SEO specialists at digital marketing agencies. They understand the Internet and how to rank high in Google search results and boost conversion rates. You need their expertise, knowledge, and experience, and dental SEO specialists are standing by ready to help your practice.

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Dental SEO Marketing Solutions for a Changing Field

Research shows that the top five results on Google’s search page are responsible for over 65% of click-throughs. Prospective patients consider these five more trustworthy and capable than other dentists on page one. Moreover, 53% of searches are organic, not paid ads.

If you implement sound SEO strategies, more people will visit your site, allowing you to generate more leads and retain your current patients. Once prospective patients are on your website, SEO agencies can ensure they stay there thanks to supersonic load times, ease of navigation, matching mobile design, and an overall excellent user experience.

Users peruse videos, thumbnails, maps, and other features to decide whom to pay for a specific service. SEO is embedded in these things by experts to guide people’s choices, so why not use SEO to obtain and retain new patients?

Upgrade or Migrate Your Existing Website

What’s the buzz about WordPress? What is an intuitive mobile design? Why is social interaction necessary? Are you confused by SEO? It’s no wonder–it can be a challenging landscape to navigate. Today, the digital marketing world can shift in the blink of an eye. What was cutting-edge five minutes ago can turn obsolete overnight.

To put it simply, implementing dental SEO services can involve using the latest operating system for your website (OS) or providing a mobile app. If your OS and/or mobile app are out of date, then you’ll need to migrate to a new dental management system.

Hacking, cybersecurity, and the loss of data are foremost in businesspeople’s minds these days. Compliance with ADA and HIPAA are pressing concerns as well. Upgrading your dental management system ensures both compliance and digital security.

Migrating is a horse of a different color. It involves a dentist transitioning to a new website with a new design, new domain (abcdentistry.com,) new platform (like WordPress), and new hosting.

4 Starter Tips for Dental SEO

Marketing is about capturing people’s attention and convincing them that you’re what they need. Keywords catch people’s eyes, and compelling content convinces them of your worth and trustworthiness.

Here are 4 tips for dental SEO implementation:

1. Add Relevant Keywords

Pardon the pun, but keyword research and implementation is key. When people search for dentists, they also want to know if a given dentist repairs broken teeth, performs pediatric dentistry, is available after hours, offers crowns, dentures, teeth straightening, teeth whitening, and much more. Use keywords detailing what you do.

2. Optimize for Local Searches

Implement local SEO. Those seeking dentists need to know they don’t have to travel to the next town over to see you. Use your location in your SEO. Use Google maps and local directories.

3. Start Blogging

Write quality content. Blogging gets your practice out there where people can find you. Writing high-quality, compelling copy also adds keywords for which people search. It explains what you do, why you do it, and how you do it. Through your marketing efforts, readers should gain knowledge they can’t find anywhere else.

4. Earn Links

For even an even broader reach, ask other websites to share your blog as a way of linking back to your website. This Internet marketing practice is called link building. Potential patients on those other sites will click through when they need a dentist, which can help boost your search engine rankings.

Frequently Asked Questions

You can achieve online marketing success by giving your prospective patient opportunities to state their opinion. For instance, if you’re offering teeth whitening, there should be a form to fill out on every page of your website, mobile site, and Facebook page. Make sure your email marketing, social media marketing, content marketing, and chat-bots give prospective patients a chance to click through to your website no matter where they are.

To prevent your competitors from crowding you out, you can be assured of your SEO campaign’s success by employing dental SEO experts. These experts can track, analyze, and optimize all factors of your SEO, from keywords to pay-per-click and PPC traffic to website backlinks.

With SEO experts on board, you can create a blazing-fast website chock-full of pertinent information, informative blogs, and plenty of chances for prospective patients to click through. Those SEO experts can then continue to analyze your numbers and continuing reports on your progress and standing as you reap the benefits of their hard work.

Dentists should know that no amount of backlinking, web design, or other SEO best practices will be worth much at all until Google’s bots crawl all of the dental websites out there, analyze their keywords, and then update their search rankings. Thankfully, local websites will have better odds of ranking near the top.

Due to Google’s slow crawling and ever-changing search algorithm, SEO tactics can take up to three months to produce results. If you’re in a hurry to attract new patients, then perhaps PPC is the way to go for you.

In general, dentists use the conversion tracker on their app to calculate ROI. If dentists have the time, though, they can calculate their return on investment by subtracting the cost of their investment from their incoming revenue to calculate their profit. Then, simply divide the result by the cost of your investment and multiply by 100 to calculate your ROI percentage.

Conclusion

In today’s digital world, dentists need SEO experts to thrive. A marketing agency like ours can help your website will rank higher, garner more leads, and retain new patients. We offer marketing services that demand little to no effort from you and offer proven results.

Give us a call today, or fill out our online form to begin expanding your online presence and attracting new patients. We’re ready to help you grow your practice right now!

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