Ultimate Digital Marketing Guide To Chiropractor SEO (Search Engine Optimization) - Chiropractic SEO 2021
For customers, it has never been easier to find the local businesses that they need and want in their lives. The internet, search engines, and even social media have brought those businesses closer to them than anyone could’ve predicted. They can compare prices, opening hours, and credentials in mere moments – but how can you optimize your chiropractic website to attract potential patients? What about page speed and website design?
Chiropractic SEO is often a very different SEO campaign from other marketing strategies, but don’t worry. NetLocal is a digital marketing agency with chiropractor SEO experts that can guide you through the process of setting up digital marketing SEO for your small business with SEO services like an SEO audit. We’ll guide you through the intricacies of optimizing SEO for a chiropractic practice today when we go over everything from Google My Business to making the most of algorithms and getting your practice on the first page of Google search results. Let’s dive right in!
Chiropractor SEO to generate Leads & foot traffic
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How Chiropractor SEO Can Improve Your Website Traffic & Attract New Patients
Chiropractic SEO FAQ - Common Questions About Chiropractor SEO
First, let’s take a moment to define ‘local searches’. These occur when potential patients in your local area search for terms related to your local business, such as ‘back pain help in San Francisco’ or ‘chiropractic services Chicago’. If you’re aware of local searches, then you can predict what your local keywords will be – then, you can start building up a local SEO strategy for your chiropractor practice. NetLocal’s chiropractor SEO services are an excellent way to build up your SEO marketing strategy.
As well as working through content creation with local keywords, you can also use Google My Business to even further improve your local SEO campaign. Your Google My Business account is also known as your business profile or business listing and is crucial when considering your Google search engine rankings.
Once you create a Google My Business account, you’ll need to add relevant information to your business listing and verify it for security purposes. You can then add images, opening hours, contact information like your practice’s address and phone number, and even posts through the Google My Business dashboard, as well as utilizing a new feature where you can highlight if your small business is Black-owned or women-led.
When a potential patient searches for chiropractic care in your local area, or your specific chiropractor practice, your business listing can appear if it fits into the algorithms correctly, giving patients much more information about your practice and letting them see online reviews from patients. Furthermore, adding location information means your chiropractic service could show up in the ‘Google Map results’ section of the first page of Google search results which highlights approximately three local and relevant businesses to the search terms.
A common question that local business owners ask SEO companies like NetLocal is how to create a high-quality chiropractic website. How can you optimize your website design to give potential patients the best user experience possible, while still attracting them in the first place from organic search results? It’s a tricky situation for anyone new to web design, but there are a few simple steps that you can take to vastly improve your chiropractic website.
One of the first aspects of web design to consider is how your potential patients are accessing your website. Is it optimized for mobile users? If not, this could be hurting your business and website traffic. Mobile visits to websites are growing rapidly both in the US and worldwide – according to research from Perficient, they have increased from 57% to 61% in the US between 2019-2020, and the worldwide increase is even more impressive at 63% to 68%. If your chiropractic website isn’t optimized for mobile visitors, then they likely won’t become new patients at all.
But what does it mean to optimize a website for mobile users? It’s simply improving the user experience for anyone visiting your website on a mobile device, and there are a few easy ways to do this. First of all, keep an eye on your loading page speed. If pages take more than three seconds to load, then that is too long! Also, consider using bigger fonts so that mobile users can easily read your content – but don’t include too much content, either. It’s very easy to crowd a small screen with images and text, so only use your best content and use it sparingly!
Another key way to improve your website traffic is to engage in local content creation. Keep a blog where you write about your own chiropractic services as well as local events (celebrations, fundraisers, concerts, business awards, etc.) to show local new patients that you truly care for and engage with your local community. You’ll also be able to add plenty of local SEO keywords to this high-quality content.
As we’ve mentioned previously, local SEO keywords will be vital in your digital marketing strategy. These include your location and your service, such as ‘chiropractic services in Cincinnati’. Including any specializations that your particular chiropractor practice prides itself on can also draw in potential patients who need those specific services, such as ‘acupuncture and ‘sports injury’. If you use these local SEO keywords throughout your content creation processes, this has the potential to greatly improve your Google search rankings.
Common Chiropractic SEO Search Terms
We’ve collected some common search terms that potential patients seeking chiropractic care often use. These include:
- Chiropractor For Scoliosis
- Chiropractor For Arthritis
- Chiropractor For Migraines
- Chiropractor For Back Pain
- Chiropractor For Shoulder Pain
- Chiropractic Adjustments
- Chiropractic Neck Adjustments
- Chiropractors Who Accept Medicare
- Chiropractors Who Accept Medicaid
Using these keywords along with local SEO search terms (your local area) throughout your chiropractic website, social media, and Google My Business listing should improve organic search results and search engine rankings as well as attracting new patients from your local area.
For further keyword research, consider doing your own Google searches and studying the suggested search terms that Google brings up as you type, as well as the frequently asked questions box in the search results. This information reflects what your potential patients are currently searching for while looking for chiropractic services.
SEO vs. Advertising - What's The Difference & How Do They Help Chiropractic SEO Services?
You may be wondering whether there’s a difference between local SEO and online marketing or online advertising. The answer is yes, but they do overlap. Local SEO isn’t necessarily advertising – it should just be embedded in all of your content. If you decide to start using services such as Google Adwords to push your content in front of potential patients and help guide them towards your chiropractic website, then that’s advertising – but the content should still be SEO optimized.
What Are My Options For Digital Marketing As A Chiropractor?
One of the main ways to utilize online marketing for your local business would be Google AdWords. It has an impressive track record, with businesses earning a predicted $2 for every $1 that they spend on AdWords. Once you set up your Google AdWords account, you can work towards creating advertisements and even scaling up your marketing strategy once your small business is ready for it.
Many local business owners like how transparent Google AdWords is with your chiropractic SEO return on investment statistics, or ROI. It uses a PPC or pay-per-click model, so you usually only pay for the results that you get (the clicks, which you can then track conversion rates of, i.e. how many clicks turn into new patients).
But what is the average cost for these clicks with chiropractic SEO? Luckily, Statista has published research on this very topic, revealing that, within the fitness and healthcare industry, the average cost of a click is $1.98. You can make Google AdWords work to your own personal online marketing budget, scaling up and down as you need to – but be aware that your website traffic is likely to shift when you change your budget.
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Where Do I Start With A Chiropractic SEO Marketing Strategy? - Search Engine Optimization For Chiropractors
If all of this information has felt a little overwhelming, then don’t worry. Even the basics of SEO and local SEO can be a lot to take in. However, if you’d like a stress-free digital marketing experience where you’re appealing to local potential patients and generating organic search results, then consider contacting the SEO company NetLocal today.
Our SEO services are perfect for chiropractors and we can guide you through everything we’ve mentioned today, as well as link building, backlinks, how to use Google Analytics, and much, much more. Consider a NetLocal Local SEO audit today to greatly improve your website page SEO and drive more local traffic towards your local business.