Unionbay came to Victorious looking to improve on previous SEO efforts. Operating in a highly competitive market, they wanted to improve overall rankings for targeted keywords and expand into a younger market to breathe new life into their brand image.
Unionbay had three clearly defined objectives for its SEO campaign. First, they wanted to improve the search position for key terms, such as “cargo shorts,” and move up from page six to the first two pages of Google search results. They also wanted to increase brand awareness among a younger demographic and increase site visits from 18-35 year-olds. Finally, they wanted an SEO strategy that would increase organic revenue by 50%.
The Victorious Strategy
Reinvigorating Visits From Existing Customers
Victorious recommended semantically-related keyword groups to integrate on product pages that would deliver high-converting traffic from customers who already knew and loved Unionbay. We also created SEO content targeting the same demographic.
SEO Content Introduces an Old Favorite to a New Crowd
Victorious provided search-optimized product descriptions and product page optimization to support new products designed for a younger demographic. We used search engine optimized content to draw in visitors from the younger demographic that Unionbay hoped to make inroads with.
All in all, we expanded Unionbay’s keyword portfolio by 3,622 terms and grew their blog content by 3.5x.
Organic Revenue Increase of 200% YoY
By integrating SEO content on their product pages, Unionbay drove traffic directly to high-conversion pages. Shortening the distance between search and purchase helped them double the revenue generated by organic traffic.
Organic Sessions Up By 115% YoY
A combination of search-optimized product pages plus an SEO content-rich blog with nearly three times the articles served to increase organic sessions by 115% over the same period during the previous year.