Botox Digital Marketing / Case Study

Medspa Chain Serving 5 Markets in Southeastern Pennsylvania

Services Provided

Results Timeline - 12 Months

  • Organic Revenue Up By 200%
  • Organic Sessions Up 98%
  • #1 for “botox lancaster”, “botox harrisburg” and “botox philly”

Bella Medspa has been a NetLocal client for 5 years. Their revenue is generated almost exclusively through organic Google search.

Bella Medspa has five offices in southeastern PA and is competing against large national chains such as Ideal Image and Milan Laser in those markets.

Bella Medspa derives most of their revenue through laser hair removal, cosmetic injections and CoolSculpting treatments. NetLocal’s strategy is to optimize for search terms such as “botox for double chin near me” for Google My Business business listings and organic results to generate site visits and customer appointments.


medspa seo
medical Spa SEO

Bella Medspa Strategy

Target Local Searches through Content Updates, Google My Business and Backlink Building

Using the fundamentals of our SEO process, we worked to build relevance, proximity, trust and authority for the website. 

Landing Pages Designed to Convert to Sales

Ongoing updates to improve conversion rates through landing page design and layout.

"NetLocal has been our SEO company for years. They got us the top ranking on Google for all of our important services."

The Results

Organic Site Visit Increase of 98%

Through on-page updates, backlink building, and Google My Business optimization, organic site visits have increased 98% year-over-year.

Revenue and Net Profit Growth

Bella Medspa has been able to increase their bottom line by investing in search engine optimization. Their inquiries are up and the advertising expenses are lower than they otherwise would have been had they used other advertising methods.

Large Increase of Ranking Keywords

After a 12-month long campaign, Bella Medspa now ranks for more than 10,000 keywords, driving the engine of organic traffic that feeds their sales funnel.


seo for medspa

Positive Growth in Keyword Positions

Innovative keyword research and quick implementation shot Bella Medspa up the rankings for strategically valuable keywords.

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Outranking the Competition in the Google Maps Three-Pack

By applying our approach to optimizing through relevance, proximity, trust, and authority Bella medspa has achieved consistent rankings in the Google Maps three-pack.

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Greater Than the Sum of Our Parts

There’s no stopping the momentum you can build when clear objectives meet a time-tested strategy that’s enriched with transparent communication and a collaborative partnership. The best results always come from trust, creativity, and a rigorous focus on business goals!