Digital Marketing – NetLocal https://www.netlocalseo.com SEO for Local Small Business Sat, 30 Jul 2022 08:57:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.netlocalseo.com/wp-content/uploads/2020/11/cropped-fiv-icon-32x32.png Digital Marketing – NetLocal https://www.netlocalseo.com 32 32 The Google Search Algorithm Medic Update https://www.netlocalseo.com/local-seo-medic-update/ Sun, 23 Jan 2022 17:16:41 +0000 https://www.netlocalseo.com/?p=13698 The Google Search Algorithm Medic Update Read More »

]]> What is the 2018 Google Medic Update?

The so-called “Medic Update” was really a heightened application of concepts of “Your Money Your Life” (YMYL) detailed in google’s Quality Raters Guidelines training manual. This applied to web pages that “could potentially impact a person’s future happiness, health, financial stability, or safety.”

Examples of YMYL web pages are News and current events, Civics, government, and law, Finance, Shopping, Groups of people and Health and safety.

The algorithm update was dubbed the Medic Update because it seemed to have the most impact on medical website’s ranking; 42 percent of the sites affected were in the medical, health, fitness, or healthy lifestyle space These concepts apply to all websites in the google index but they are more important to the YMYL websites because of their potential effect on user’s well being.

What Google Medic update factors affect search rankings?

The factors that affect the search rankings for YMYL websites really apply to Search Engine Optimization for all websites. Google calls these factors Website Quality (WQ). Google’s WQ uses Expertise, Authority, and Trustworthiness (EAT) as an indicator. Let’s have a look at each as it pertains to a medical website.

Expertise: Medical advice should be written or produced by people or organizations with appropriate medical expertise or accreditation.
Authority: There should be evidence of medical expertise/authority as the website’s main content (MC) and on 3rd party websites.
Trustworthiness: Google specifies this as “adequate Information about the Website or Creator of the MC for the Purpose of the Page”.

This may seem daunting but it’s really much of what we already do to optimize all websites. But it does emphasize how important this part of SEO really is.

How to Optimize for E-A-T

Here are some of the important general measures to take to optimize your website’s for EAT.

  1. Bolster your company’s about page and individual authors’ bio pages to include details on credentials and expertise.
  2. Client reviews and testimonials for your services. Foster user reviews across the web.
  3. Building up your company’s authority on other platforms, LinkedIn, Facebook, Twitter, Instagram and other authoritative websites.
  4. Add contact information on every page, or at the very least have a robust Contact Us page with phone, email, physical address, etc.
  5. Get favorable press coverage in reputable outlets, and getting authors bylined in other high-authority publications.

Query Intent Theory

Mirroring your website’s content to searchers’ intent is important to any SEO campaign. What this means for us is that even if your website has great EAT, if the content doesn’t mirror your clients search intent, you can still struggle to rank and thus lose site visits.

The solution is to try your best to match your top funnel page content to how a user would actually ask/expect the question to be answered.

Content Theory

The longer and better organized the page’s content is (relative to your competitors’ similar page) the better results you may have in rankings. The idea is to thoroughly answer the questions and or provide information about the medical services you provide. As part of any SEO campaign competitive research this content theory should be applied.

NetLocal SEO
Address: 226 W Rittenhouse Square, Philadelphia, PA 19103
Phone: (215) 874-0744

 

]]> Measuring SEO Success https://www.netlocalseo.com/measuring-seo-success-2/ Mon, 06 Dec 2021 20:01:15 +0000 https://www.netlocalseo.com/?p=10269 Measuring SEO Success Read More »

]]> Introduction

A website’s ranking in the search results is an important indicator of its overall health. A high rank can increase visibility, drive traffic, and potentially improve conversion rates. A low rank may signal that something is wrong with the site or content, or it may indicate a problem with Google’s indexing algorithms. Either way, this typically indicates a need for some sort of corrective action to be taken by the webmaster.

Want to learn more about how NetLocal can help you measure your SEO success? Read on!

What is SEO and Why Does it Matter?

SEO is an acronym for search engine optimization. It is the activity that increases visibility of your website on internet search engines. Whether it’s organic SEO, which refers to natural rankings on search engines, or paid SEO, which refers to paying to place your website on the first page on a search engine (usually for a limited time), you need to know what you’re doing or else your site will not get found by the right people.

The Importance of Keyword Research

Keyword research is important for SEO, because it helps you to figure out what kind of topic you want to write about. It also gives you an idea of the people who are conducting keyword searches on topics related to your business. And finally, it helps you choose keywords that bring in more traffic.

It’s important to note that SEO is a complicated process, and there is no one-size-fits-all answer to optimization. However, following the basic principles of SEO will help you to improve your website’s visibility and ranking.

How to Optimize Your Website for Search Engines

A great way to make your website more search engine friendly is by using keywords. Keywords are words or phrases that a user might type into a search engine, such as “chocolate chip cookies”. This is important because the keywords you choose will determine what kind of traffic your site gets from various search engines. Some tips for finding good keywords include:

  • using Google’s Adwords Keyword Tool to find popular keyword ideas
  • looking for keywords where your site already ranks high on the first page of Google results
  • using a word cloud generator to visually brainstorm ideas
  • reading articles about keyword research and picking out ones that have been successful

Ways to Measure Your SEO Success

In order to measure your SEO success, you need to track your website’s visibility and ranking in SERPs over time. There are a number of tools and services that can help you do this, including NetLocal.

Your SEO success can also be measured by tracking keywords and organic search traffic over time on your website. You should track the number of visitors that come to your site from search engines and your market trends over time (Google Analytics is a free tool that you can use). By assessing the number of visitors that come to your site from search engines, you can determine whether or not your SEO efforts are successful.

You should also track organic visits over time to determine if the changes in SEO visibility and rankings are due to your efforts. If you continue to make progress over time, then this could be a sign that your SEO efforts are working.

SEO is an ongoing process and things like social media, content marketing, and online reviews influence how visible you are in SERPs. You should also track these metrics so you can understand what factors affect your search engine visibility. This will help you determine which changes to make when optimizing your website, especially if your website is new.

You should also track conversions and sales or other metrics that are important to your business over time. Tracking the impact of SEO on your bottom line (and not just how visible you are in SERPs) will help you understand whether or not it’s working for you, especially if there aren’t obvious changes in your website’s rankings.

When you track your SEO success, it will help you understand what works for your business and it can also give you an indication of which areas need improvement. Measuring is the only way to know whether or not your efforts are paying off so you should measure frequently and consistently in order to see real results.

How NetLocal Can Help

NetLocal is a leading provider of SEO and online marketing services. We offer a variety of tools and services to help our clients track their SEO progress and measure their success. To learn more about our services, check out the rest of our website.

Conclusion

SEO is an ongoing process. It can be difficult to measure success, but by using the principles of SEO and tracking your progress over time you’ll be able to see how it’s helping or hindering your business. You should measure frequently and consistently so that you know what works for your business!

NetLocal offers a wide range of services including website design, development, social media marketing, and online reputation management.

NetLocal SEO
107 W Pine St Suite A
Lakeland, FL 33815
phone: (863) 943-2425

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