Smart Lipo SEO
Load up Google and search for your practice’s city and one of the services you offer, such as body contouring, plastic surgery, breast augmentation, Smart Lipo treatment, Smart Lipo Triplex, fillers, Botox, tummy tucks, Smart Lipo laser, laser Lipolysis, fat removal, traditional liposuction, or laser liposuction.
Is your website one of the top results? Is it even on the first page of search results? If not, then you need to consider adopting a more aggressive SEO strategy.
Over 97% of people find businesses by searching online. And, when someone searches for a product or service, over 75% of those viewers will click on one of the top five results. Even if your business offers a local service, having a robust online presence is crucial.
Here are a few other benefits SEO campaigns offer:
- Rank your website within the top search results
- Build your brand awareness
- Drive traffic to dedicated pages with information about your services
- Earn backlinks to build company visibility
How SEO Works and Where to Start
So now you’ve learned a little more about SEO strategies and why they’re useful. But where do you even start?
The first thing you’ll need is an excellent website. That doesn’t mean your site has to have a bunch of flashy videos or images–you want to focus on content. You need to create pages and blog posts with relevant information and keywords about the services you offer.
For instance, your blog posts can educate users about elements of Smart Lipo such as how it uses a cannula to remove fat deposits or how plastic surgeons make small incisions in the treatment area to remove the unwanted fat. Maybe your site visitors are interested in why the cosmetic procedure involves local anesthesia or whether it mandates downtime or recovery time.
You also need to consider your local market. Most patients are going to be looking for medical practices in their locale, so being one of the top results on Google is crucial. Creating optimized landing pages for each of your locations and keeping your GMB (Google My Business) profiles up to date is crucial.
Optimizing your website design and functionality shouldn’t be overlooked either. No user wants to wait for long loading times, try to click through a confusing, difficult-to-navigate page, or click on a blog post only to find a broken page or missing information.
Affordable SEO Packages
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Tips for Creating Your Smart Lipo SEO Strategy
Besides having an optimized website with quality content, there are a few other tactics you can use to improve your website’s visibility.
First, update your content regularly and keep it current. There’s nothing more frustrating for users than finding your contact information only to discover that you’ve moved locations, changed phone numbers, or have different business hours.
You also need to ensure that you’re keeping pace with the latest scientific advancements in your industry. Has the criteria for what makes a good candidate changed? Have any new skin tightening procedures emerged to challenge the liposuction procedure? Have scientists discovered any new ways to eliminate stubborn fat?
Even if all of your contact information is up to date, it’s important to post content regularly. New content will let your clients know your business is still active and reputable. Set a content schedule and stick to it in order to consistently reach your target audience.
In addition, don’t neglect social media platforms like Facebook, Twitter, Instagram, and Pinterest. They can all be used to reach users you may never have snared otherwise.
All of this may sound overwhelming, which is why it’s usually a good idea to partner with an experienced SEO firm like NetLocal to begin executing your marketing plan.
How Much Does Smart Lipo SEO Cost?
How much will it cost to have someone manage your SEO marketing? SEO services can cost anywhere from a few hundred to a few thousand dollars per month depending on multiple factors like your business market, your geographical area, your competition, and how many locations your business has.
NetLocal offers a free analysis of your website, so contact us today to set one up and learn more about how you can improve!
Choosing a Smart Lipo SEO Partner
Building an SEO campaign can be a slow but effective way to grow your medical practice. Rather than taking the time to learn and implement an SEO strategy yourself, consider letting NetLocal construct an SEO campaign for you.
NetLocal will start with a free consultation to determine which SEO services are right for your practice. We can help you optimize your website, research keywords, create blog content, and more. Check out the rest of our website today to learn more and set up a meeting!
Quality Leads for Quality Appointments
Executing a focused marketing strategy that aligns with the services you provide and courts your target audience is the best way to book appointments. Drilling down with targeted keywords and SEO will help you capture patients.
From there, your diagnostic and treatment skills will help convert an interested user into a new patient.
Frequently Asked Questions
Over 75% of people searching for a business online will click on one of the top five search results. In 2017, approximately 3% of people who visited a website became customers who purchased a product or service from that business.
So, if you can increase your website’s traffic by 1000 users using SEO strategies, that could lead to nearly 30 new paying clients.