How to Add SEO Keywords in WordPress
WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress was used by more than 23% of the top 10 million websites as of January 2016, including The New Yorker, CNN, CNBC, Yahoo!, Forbes and The Huffington Post.
This article will provide an overview of how to add SEO keywords in WordPress to improve ranking on Google Search Engine Results Page (SERP).
We’ll first look at what you need to know about search engine optimization then we’ll cover ways that you can optimize your blog posts for better SEO. Lastly we’ll cover some tips for enhancing your site speed, which is also important for effective SEO.
What is SEO?
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
How to Optimize Blog Posts for SEO
Local SEO is not about tricks–it’s about understanding Google, what they want to see, and how to deliver it. It’s also about knowing the best practices for publishing content that sites are likely to rank well in Google search results pages.
Latest research shows that having content that meets the needs of both your audience and the search engine crawlers will make it easier for you to rank on Google search results pages. This is because they offer high-quality content relevant to particular topics.
There are many different ways in which you can optimize your blog posts for SEO so as to improve your chances of ranking on Google search result pages.
- Enable Friendly URLs
- Add Image Name ALT Tags
- Add an SEO Title Where Possible
- Create Descriptive Meta Titles & Descriptions
- Write Unique, Relevant On-Page Content that Addresses User Intent
- Link Building through Quality Guest Blogging and Internal Linking Strategy
- Conduct Keyword Research for Search Volume and Competitor Analysis before Publishing a Post
Enhancing Site Speed
One of the ways to enhance your site speed is by enabling browser caching. This will allow you to set a time frame for how long a page can be cached. The lower the time limit chosen, the more often a visitor will have to hit refresh before the page content updates. You might also want to make sure that you don’t have an excessive number of requests per page load.
This can result in a significant delay to your page due to script responses. Try combining scripts whenever possible and store them on the same domain.
An important way to enhance site speed is by enhancing blog posts for SEO keywords. First, use relevant titles that accurately describe the blog post’s content. If you optimize several blog posts with similar keywords, Google will associate the blog posts with each other. This is an easy way to get your site indexed faster and improve keyword density in Google, though you should do this cautiously and not try to stuff too many keywords into a single blog post.
Second, include several internal links within your content that point to other relevant pages on your website. Doing so will help Google to better understand your website’s content organization while also improving page ranking for other linked pages.
Third, add a site map to help further organize your content and make it more accessible to search engines. A site map should list all of the pages on your website, with an option for users to get directly to any listed page from the home page. Search engines will crawl the link and follow it to your website, improving page ranking and site accessibility by Google and other search engines.
Lastly, if you would like to find additional ways to enhance site speed, check out Google’s suggestions for speeding up websites.
Here are some further SEO tips for optimizing your business’s website:
- Ensure that you’re linking back to posts that are older than three months
- Use bigger font for headlines and subheadings
- Add headings within content
- Create separate pages with keywords in the title
- Update your post with new information that is related to it
In this article, we have discussed SEO, how to optimize blog posts, and enhancing site speed. These are all important components of a successful digital marketing campaign that will help you rank higher on Google search result pages. Don’t forget to refer back to this article as you implement these strategies for your business.