How many keywords per page when using SEO

How Many Keywords Per Page When Using SEO?

How many keywords per page SEO is a question asked by many internet marketers starting out in SEO; and rightfully so. It is important for search engine optimization (SEO) success to optimize pages effectively and efficiently. This means that you want to use your limited number of words to get the most search engine juice possible while also showing the user that this is the best landing page possible. Keeping your keywords to a minimum will allow for more user engagement, especially with nowadays’ longer attention spans (thanks, internet!)

Keywords are the different words you use to describe what is on your web page, an example is ” how many keywords per page SEO ”  If you were writing an article about this, it would be common sense to include the term “keyword” in there multiple times so the search engines know what the page is about.

Keywords are one of the most important things to keep in mind when trying to optimize your pages for search engine (SEO) success. The golden ratio for keywords is H1s, bolding or italics, and keyword density; you should utilize all three!

Keyword Spacing

Many people wonder if they should space out their keywords throughout the content via H1s, bolding, or italics, or by finding a balance between the three. You may be surprised to know that you should use all three! The answer is keyword density. Keyword density is the ratio of keywords to total words. You should try to keep your keyword density above 2% but below 10%. Lead with your H1s and bold or italicize all important keywords.

Don’t let your search engine optimization (SEO) efforts be hindered by wondering how many keywords per page SEO. Use the golden balance of H1s, bolding or italics, and keyword density to ensure that your pages are optimized for the search engines as well as being user friendly!

What is Keyword Density?

Keyword density is how many times the keywords are mentioned on each page, or the ratio of keywords to total words, especially in comparison to the overall word count of the page. You should shoot for a keyword density of about 1% to 2%. Anything higher than that (#1 spot on Google for your keywords doesn’t hurt either) and you can expect bans, penalties, or worse from Google’s web spam team. Don’t let SEO efforts hinder you; now that you know this, it’s time to optimize!

Long story short:

  • Use H1 tags liberally (including the first word in your H1)
  • Combine your bolded and italicized keywords into the H2, H3 tags
  • Use all three strategies to maximize keyword density (use as many keywords as you like as long as they are 1%-2% of the total word count)
  • Keep them in balance with the rest of the text to maximize the “human readability score” of your page
  • Repeat these steps for every page on your site
  • And never ever forget to…. you guessed it, backlink!

Why Should I Backlink?

Backlinking can help boost your SEO ranking because you have more opportunities to show Google what your web page is about. “The more quality links you get from other websites to your own, the higher Google will boost your rankings” https://www.quicksprout.com/2012/04/18/the-science-behind-the-perfect-backlink/

Should You Repeat Keywords?

To quote Google on how many times you should repeat keywords on your webpage, “If you have a limited budget of time to devote to SEO, make sure that each page of your site includes keywords in its title and text. Also make sure that links to your pages contain the relevant keyword phrases” 

H1s, H2s and H3s are HTML Headings and help to separate your text into chunks, making it easier for the reader to comprehend all of the information on your web page.

Everyone has their own definition on how many times a keyword should be repeated, but the consensus of the people have concluded that it is best to keep your keywords below 2% of your total word count.

In my opinion, it doesn’t matter where the keywords are placed on a web page as long as you use them in a way that is balanced and not spammy.

Some people might say that you shouldn’t repeat keywords too many times, but that is simply not true. It doesn’t matter where you place your keywords as long as they are relevant to what you are talking about on the web page. By repeating keywords in your article it shows Google what the overall topic of your page is and helps with SEO rankings.


In conclusion, it would be common sense to include the term “keyword” in there multiple times so the search engines know what the page is about. To quote Google on how to place keywords in your content:

“The words on each page of a site help determine that page’s relevance to the search query. Additionally, many pages may be relevant to a given search term because there is common ground among several topics (e.g., cooking and nutrition). Rather than adding the same keyword repeatedly to your pages in an attempt to improve your rankings, it’s better to add synonyms and related words–along with the keyword once or twice for a given page–to ensure that the page is relevant to all variations of a query.”


  • Use your keywords in H1s and bold or italicize all important keywords
  • Keep your keyword density above 2% but below 10% for best results.
  • Your readers should now have a good idea of how many keywords to use per page SEO.

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