Measuring SEO Success

Using Web Analytics to Measure SEO ROI for the Local Business Google Most times reports generated for client consumption are based on keyword ranking. But is that what the client should really concern themselves with? Does having high position for a set of keywords necessarily have real meaning for ROI. I will ponder some of the questions […]

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SEO Keyword Strategy

Phase One – Small Business SEO Keyword Research and Strategy The process begins with SEO keyword research and strategy. Our keyword research is extensive. We generate hundreds keyword possibilities, edit out the non-relevant ones, rate the remaining candidates by relevance, popularity and implied intent. We then use other tools to research the competitiveness of each phrase. We […]

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Geographic Targeting for Local SEO

Geographic Targeting for Your Local SEO Campaign Google As an SEO company offering locally targeted services for small businesses we have had considerable experience with the use of geographically targeted SEO. In today’s post we will share some tips gained from that experience. As a business serving a local geographic customer base you want to […]

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Philadelphia Search Engine Optimization for Small Business

Search Engine Optimization or shortly SEO is one of the most crucial tactics of helping a site get noticed in the search engines. No matter what’s your business specialty, you will always want to get higher page ranks in search engines so as to make your presence felt among visitors – isn’t it? Without proper […]

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Google Analytics Updates

The new version of Google Analytics will soon be active. The interface has been redesigned  in an effort to make it easier to explore data to be used to improve SEO efforts for your small business. They are also releasing some new and interesting features. Here are a few of the most interesting ones. Real-Time Analytics Real-Time reporting can […]

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Site Wide SEO Updates

Phase Two – Site Wide SEO Updates While we will be building SEO landing pages targted for specific keyword phrases, it’s important that the entire wbsite be search engine friendly. Some things that google looks at are unique meta tags, xml sitemaps, headings and much more. Each page, and how they are linked together, offers an opportunity […]

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Small Business SEO Glossary

Google Anchor Text – The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common. Authority  – (trust, link juice, Google juice) The amount of trust that a […]

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Local Small Business Marketing

Finding ways to sell your service cost effectively and create a customer base is just as important as the great idea or your technical expertise to the success of your business. Many great ideas fail simply because they could not find their market or their market could not find them. Local Business SEO The Web is […]

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SEO For Local Business

Small Business Seo Services More and more, people go to the web to find a service provider. And small businesses as a whole have fallen behind this trend. As of 2010 only 30% of small businesses had a Web marketing plan when 80% of the population was searching online for local services. I’m sure you […]

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Using Web Analytics to Measure SEO ROI for the Local Business

Google Most times reports generated for client consumption are based on keyword ranking. But is that what the client should really concern themselves with? Does having high position for a set of keywords necessarily have real meaning for ROI. I will ponder some of the questions around topic this in this post. As a small business owner; […]

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