SEO, or search engine optimization, is absolutely critical to the success of your Philadelphia business. If you’re not implementing SEO strategies, then potential customers won’t be able to find you on search result pages.
NetLocal has many years of experience in helping locally-oriented businesses with SEO, and we have an outstanding track record to show for it. Read on to learn more about SEO and how NetLocal can use it to boost your revenue.
What is SEO?
SEO is a long-term marketing strategy employed in order to improve a websites’ visibility and ranking in the search results pages of Google and other global search engines. Businesses invest in SEO because it is a long-term marketing strategy.
The implementation of the initial strategies can last from six months to several years, depending on the original ranking of your website and the intensity with which you implement keywords throughout your site.
Why is SEO Important?
Search Engine Optimization is the process of optimizing your website for search engines. SEO can be done in a number of ways and covers a lot of ground, from ensuring your site loads quickly to creating compelling content like blog posts and infographics.
There are many tools available to help you with this process—from free ones like Google Search Console and Moz to premium packages like Ahrefs and SEMrush that can tell you exactly how well your pages rank on the internet.
These tools can provide information detailing what people are searching for using the engines of web giants like Google, Bing, and Yahoo!
SEO can also be used to help you reach customers in your local area. When users search for a business in their area, they tend to use tools like Google or Yelp to determine their best option.
That means that if you have a website, it’s definitely worth your while to make sure it is optimized for local SEO. That way people from your city or town can find you when they search for services and/or products you offer on Google.
How Long Will it Take to See Results from SEO?
If you only do one consistent thing to improve your site and content, it should be SEO. You can’t control what will show up in search engines and it’s impossible to influence the SERPs, but SEO is all about constantly improving your site and its content for when customers discover it.
At least one or two months of consistently optimizing metadata, creating great titles and making sure your website is mobile-responsive should produce some results. Over time, if you’re publishing keyword-rich content that is useful to users and building backlinks along the way, you should climb Google’s rankings and begin to attract more customers.
As you can see, SEO can lead to a significant increase in revenue over time if executed well.
Local SEO Strategies
There are many different types of local SEO strategies. Content marketing refers to publishing blog posts with information that your potential customers would find interesting. Link building refers to including links on your webpages that link to other pages on your website.
There are many important elements to an effective SEO strategy, and none of them should be ignored. Above all, you should strive to ensure that your webpage is easily found on search engines. Next, try to place yourself in Google’s map pack so that local users see you.
In addition, don’t neglect online reviews and ratings. You want to make sure that you’re receiving positive reviews from customers who have recently interacted with your company. Finally, it’s important for you to optimize your website so that search engines can easily crawl and index it.
SEO campaigns may sound overwhelming, but whether you’re a novice or an experienced SEO marketer NetLocal can elevate your SEO practices. Explore the rest of our website to learn more about our team and the many services we offer, and feel free to schedule a free analysis of your website to find out how much room you have to improve!