Being found high in the “natural” web results in a local search for the services and products that you offer lends credibility to your business. Click through and conversion rates tend to be higher for this type of search traffic.
Over 60% of google searches are now from Mobile devices. When analyzing search results for a geographically targeted search you will want your business to be prominent.
Pay per click campaigns can be a cost effective way to acquire new customers…if it is done right. There are a lot of moving parts to paid search campaigns. Knowing how to manipulate and tweak a campaign can have a huge impact on the efficiency
Conversions tracking of phone calls and contact forms as a direct result of clicks needs to be set up. Based on your business goals and budget campaigns can be run to hit a target cost per conversion or to generate as many conversions as possible, regardless of cost.
Your website should convey an appealing brand, be simple and easy to navigate and be designed to encourage the user to “look no further” and contact your business.
Mobile user experience and conversions has become defacto more important than desktop since most searches now occur on mobile devices and google incorporates usability as part of their rankings input.