Phase Two – Site Wide SEO Updates
While we will be building SEO landing pages targeted for specific keyword phrases, it’s important that the entire wbsite be search engine friendly. Some things that google looks at are unique meta tags, xml sitemaps, headings and much more. Each page, and how they are linked together, offers an opportunity for SEO.
Site wide SEO updates will lay the foundation for us to build an highly optimized website.
We will also need to set up accounts for webmaster tools and analytics to allow us to monitor and analyze website activity.
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Phase Two Activities include:
- Existing content Optimization Image optimization
- Title and Meta Tag Optimization
- google analytics set up
- Sitemaps: html and xml-Create and/or update
- robot.txt files -Create and/or update
- Textual Content Optimization- Implementation of H1-H4 & Bold tags to Content
- Google/Bing webmaster tools account – create and/or update
- Hyper link optimization
- business address and phone prominence