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Google Analytics Updates

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The new version of Google Analytics will soon be active. The interface has been redesigned  in an effort to make it easier to explore data to be used to improve SEO efforts for your small business. They are also releasing some new and interesting features. Here are a few of the most interesting ones.

Real-Time Analytics

Real-Time reporting can show you site visits your site  that are happening right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. Real-Time reports can be found in the ‘Home’ tab.

Multi-Channel Funnels

With Multi Channel Funnels you can see which channels your customers interacted with during the 30 days prior to converting or purchasing.  Interactions with many media channels including clicks from paid and organic searches, affiliates, social networks, and display ads all are reported in your Conversion Path Data.

Video demoUsage guide

Mobile Reporting

The amount of mobile devices browsing the web increase by the day.In the new version of Google Analytics Mobile reports  help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use.

Flow Visualization
Flow Visualization is a tool for showing how people navigate through out your website. Google has completely redesigned the navigation tools available in the old version of Google Analytics.

Video demo & Usage guides for Visitor Flow, Goal Flow

Over the next few weeks as they make Google Analytics v5 the default for all users, they are simultaneously rolling out the report email scheduler and PDF export.

Need to check something in the old version?
Google is extremely confident in their new version but if you need to refer to the old version, there is a safety latch.  Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year.

Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version. Google has also been running a series on the Google Analytics blog that explores many of the changes and new features. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version.

To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings.

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