This is a nice video produced by google about SEO. Does Google think search engine optimization can be “Good”? Actually, yes they do. There are many basic, and advanced, technical and not so technical things that need to be taken into consideration and implemented on your site to make it search friendly and targeted.
I have had people poo poo SEO services as snake oil. And I’ve spoken to more than a few people who feel they’ve been ripped off by an SEO. As the person in the video points out, transparency is important. Your SEO should be letting you know exactly what they are doing for you.
But of course many small business owners aren’t sure what their SEO should be doing for them. This eBook small business seo eBook may help.