To that end, Google recently launched “Panda’-an entirely new algorithm used to rank search results affecting how some local search engine optimization companies promote their clients. This complex series of equations was intended to boost traffic to more authoritative sources and, at the same time, thwart the efforts of subpar websites attempting to circumvent, or spam the search engine into a better ranking.
NetLocal Clients have fair well with the launch of Panda. One google position jumping up 5 for a very competative keyword.
These changes were alluded to in a January 21 Official Google Blog post:
• We’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.
• As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content.
Thus far, Panda has affected results for more than 1 in every 9 U.S. searches. Even so, Matt Cutts, Google principal engineer, suggests this is only the beginning of many significant changes to come. “We have more people working on search quality than we’ve ever had in the past,” said Cutts.
With regard to the recent changes, Google search-quality guru Amit Singhal explained, “our classifier that we built this time does a very good job of finding low-quality sites.” Cutts reveals that, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”
In short, Google will favor quality content that is original, with new information or insights.