Pay Per Click Advertisers Philadelphia
We don't sell clicks.
We
get our clients conversions that lead to sales.
Our approach to PPC
management is geared to focus on getting our clients the most
for their ppc click spend, not to simply spend their money on clicks.
We both benefit when our clients minimize their spend and maximize
conversions. And that is what you pay us to do, anyway.
Exclusivity of Our SEO Services - As a part of our Pay Per Click Advertising services NetLocal takes only one full service PPC client per industry / product / service per geographic area. We won't provide PPC services to our full service client's competitors.
Conversion Tracking - Our PPC services include conversion tracking and analytics to deliver proof of results in business terms.
Embedded Call Tracking Voice Services - All of our Pay Per Click Advertising clients are provided with our Call Tracking Voice Services to monitor and measure phone leads.
PPC Services
No Minimum Monthly Budget - Monthly ad spend may be set to any amount. The daily budget may be changed at any time and as frequently as desired. Changes are made the same day that requests are made.
Month to Month Agreement
- There is no term to our Pay Per Click management
agreements. All services are provided on a month to month basis.
Account set up
Competitive Research -
We will perform an analysis of your competition and
along with you, develop a strategy to compete. This is sometimes the
single most important step for a successful PPC campaign.
Keyword Research and Generation - We will
research and generate a list of relevant keywords to be used for the
campaign. The keywords are then rated for search traffic and Online
Commercial Intent to determine value. This will aid in selection and
the initial bidding process. Our keyword research also includes
negative keywords which are used to avoid clicks that do not lead to
conversions. [Read more about
our process]
Ad Writing and Landing Page Design - Based
on the strategy developed in the competitive research phase we will
write ads to be used for the campaign and provide design services to
create a landing page that will convert.
Initial Campaign Set up for google, Yahoo and MSN - Includes
geo targeting, keyword and ad configuration, keyword match typing,
negative keyword configuration and all other administratives.
Ongoing Account Optimization
NetLocal Call Tracking
Voice Services - Included with our PPC service. Your
account manager will provide set up and initial interface training. [details]
Keyword Bid Management to Maximize Conversions - Initial
bids will be based on keyword value scoring. NetLocal search marketing firm will
track conversion and engagement analytic metrics and adjust bidding to
maximize return.
Continued New Keyword Generation - Based
on keyword discovered through analytics tracking we will update your
keyword base with keywords that have high value to promote continued
conversions.
Ad Updates - Click through rates and
conversions will be tracked to improve quality score and conversions.
Quality score is important to realizing the best price per click. [quality score details from google]
Landing Page Variation Testing - We may
perform ongoing A/B testing for landing pages to improve conversions.
NetLocal can provide set up, consultation and design services to
perform testing.
Monthly analytics reports - Monthly
analytics reports focused on conversions and engagement metrics.
Reports will seek to explain trends and traffic source performance in
order to take action for improvements.
On going consultation on campaign - We
will provide ongoing consultation to continually improve results. We
listen to our clients and discuss the implications of reports. We are
always seeking ways to help our clients achieve a better ROI.
Pricing
NetLocal has a dedicated team of experienced Pay Per Click Advertising professionals with expertise in LOCAL, who will maximize your conversions on all major search engines, including Google, Yahoo, and MSN.
NetLocal’s pricing model is based on the needs of our clients. All of our services may be obtained individually or in their entirety. Fees are based on such things as number of keywords, number of ad groups, scope of campaign, and the expected frequency of updates.
Netlocal does not re-sell clicks. We feel it is a conflict of interest to manage a Pay Per Click Advertising campaign and to also be the seller of clicks. By charging a management fee and focusing our efforts on conversions our goals are aligned with our clients. We have built in motivation to minimize ad spend and maximize conversions for our clients.
Please fill out the contact form for a
Free Analysis and Proposal!
What Makes Us Different?
Transparency and an obsession with conversions and ROI. That in a nut shell is what makes NetLocal Pay Per Click Managers different.
NetLocal PPC Methodology
We don't "wing it". We have a well
thought out, well tested process we use for every campaign. As a local pay per click company
we have developed a targeted approach to squeeze as much business our
of every click you pay for.