Phase Three – Content and Link Building
Content and inbound links form the basis of the search engines ranking system. The search engine algorithms use the quality and quantity of content (mostly text) and inbound links to decipher what your website "is about" and how much authority it should be assigned.
Building Content
It's important to build content into your website that utilizes a broad range of words and phrases that that are related to your theme. As the new pages are created it's important that they are linked in a way that informs the search engine for what keywords to index the web page for.
Geo Targeted Page/Link Implementations
NetLocal has developed a process that allows us to target many geo targets for search. Using the geo targeted page/link implementations you can target all of the town names, states, counties, zip codes, region names...etc that are in your service area for the keywords that relate to your service. This process is incorporated into the SEO strategy for our clients.
Inbound Link Building
Inbound links are counted by search engines as another indication of the website's authority and topic. The quality and content of the websites that the inbound links are are coming from are very important. In this case quality outweighs quantity. The quality of inbound links can be measured by the Google PR. It is also important that, when possible, the link comes from a source that is on topic.
Social Media
A special form of inbound links and web presence is social media. Social media presence and activity have become increasingly important. It is important not only for the direct connection it can create with your customers but also as quality inbound links and presence on search engine results pages.
NetLocal uses inbound link and content building in a natural appearing way that, over time establishes your website as an authority on your topic(s).
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Phase Three Activities:
- Geo Targeted Page/link implementations
- Addition of web pages
- On site blog writing and posts
- Additional web pages to site
- Search Engine submissions
- Business Directory Submissions (google places, Bing/Yahoo business listing…etc)
- Social Book Marking
- Article writing and submissions
- Off Site Blog writing and posts
- Press release writing and submissions
- Social Media account set ups and activity
- Domain Level and Deep link building
- Use of rich snippets for local search using hCard markup code on site
- Embedded google maps on site